Stop-Press! Premium Domains and Domain Name Markets Exposed

Stop-Press! Premium Domains and Domain Name Markets Exposed
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Premium Domain Names are Like Diamonds – Don’t Buy A Rock In Price of Diamonds!


“Domains – Premium Domain Names and Pricing of Premium Domain Names Exposed”.

Domain Name Markets selling stones and rocks on the price of Diamonds

Premium Domain Names are Like Diamonds – Don’t Buy A Rock In Price of Diamonds.

domain name, premium domains
“Domains – Premium Domain Names and Pricing of Premium Domain Names Exposed”

Robbery – legal definition of robbery

Robbery: The taking of money or goods in the possession of another, from his or her person or immediate presence, by force or intimidation.

Robbery is a crime of theft and can be classified as Larceny by force or by threat of force. …

The penalty for robbery is always more severe than for larceny but Penalty for Domain Robbery is not paid by Brandroot or other Domain markets who are selling over-priced domain names and business names, Infect they  Earn Hot Dollars for it, The penalty is paid by their buyer! Who may be you or your loved once.  Education is must for business and to live in this world full of scams and frauds.

Global Press Club is exposing scams and frauds

Global Press will be exposing frauds and scams and white collar crimes in our Business Section, Educate yourself and follow us closely – Stay tuned.

 Domain Markets or The Great Robbers With Art Of Business Name Marketing

The Great DOMAINS Robbery & Fraud: How to Stop the Thievery in Business name market

It’s Time to Stop Over-Priced Fake Domain Diamonds Fraud!

If you’re an average car dealer or a startup or a small or medium size Business – and I do mean just average – you’re likely wasting over $10,000 – 50,000  on basically worthless fake domain diamond  or Fake premium domain when you are buying through  any Domain market place.

For some of you, you’re actually the victims of outright fraud; though for most of you, you are likely experiencing some form of theft (intentional or otherwise).

Learn how to easily spot where your Domain name or Business name vendors are taking advantage of you and, more importantly, how to stop it now and forever.

Read and educate yourself on Global Press Club as we are exposing white-collar frauds, scams in Business Section! 

Read the Post: Premium Domain Names are Like Diamonds in Business Section to learn about Domain Names! 

A Meaningless .com Domain Name vs Meaningful

A meaningless .com has no value. None. I would rather have a one word .whatever. Worthless is worthless and a risk beats worthless. Did I just change my view? Hell no! Just gave a starting point comparison. I will go into it much deeper as you read on.

I just described the POINT where .whatever comes into play for ME and maybe for YOU too.

When I buy a domain for $15 I don’t count it as a $15purchase. I count it as a $150 purchase because I am buying and looking at it as a 10 year purchase. So when I see a domineer with 1000 worthless domains and he is broke and does not know what to do I just wonder why he does not dump every one of them. Keep your best 10 IF you really even have a best 10. But a portfolio with 1000 domains to me is a guy with a $100,000 worth of spending power and he does not know how to use that power.

How to make a 10 year deal with that $100k. Consolidate to 1 domain or a handful of them. Pay them off over time.

When I ask somebody to tell me their 2 or 3 best domains and they can’t, guess what? They can’t for a reason. That’s sad.

A $100,000 domain can be bought TODAY and with the same $$$ you would pay on registration fees for pigeon shit, one can actually buy something life changing. So many ways to climb this mountain and find gold but folks have weighed themselves down with aluminum foil and dirt.

And for folks that go after .whatever. you better be focused on 1 word domains that actually mean something. If you play it the way you are today with 3 and 4 unrelated words…..not going to happen in 1000 years! If the left of the dot has no relation to the right of the dot, then what do you have? A recurring bill is what you have.

What happened to all those guys with a million domains in their portfolios? They are gone! That game is over. Few survived. That’s about to happen to those with crappy domains. Even with a .com. Today I gave an example of a crappy domain. Something I seldom do but on this web, that is the job description. This dot .com was the one I picked to talk about. What do you want me to say? It’s worthless from where I sit. And it is worthless for a number of reasons. If you want to debate the point, don’t. Just go buy it from him instead. But I give solid reasons why it has no value.

Folks are wasting tens of thousands of dollars by not taking the time to do it right. I keep saying how sad it is. Especially when the market is filled with bargains. Great domains at bargain basement prices all over the place and probably for the very last time. By this time next year, THAT game will be over as well and there will be plenty of .coms dying on the vine.

Worthless was worthless from the get go. But events move even worthless right off the table to oblivion.

However it is still a false choice whether anyone is really forced to use a non .com.

See for $15000-$25000 there are GOOD domains that would serve the needs for ANY business. Some are really good domains. They are plentiful. Just because folks have yet to make the mental leap of the real world parallels I have talked about for all these years does not change the facts of what is coming and the mental leap that they will eventually make. That takes EXACTLY 20 years to change that mindset. I ask only one question”

“If you open a store in your town today wherever that town is, how much does it cost?”

Please you MUST add up each and every expense. Yes, garbage counts. Yes, insurance counts. Yes the furniture counts. Yes the employees count. Yes the electric counts. Yes the RENT counts. Yes it ALL counts. How many thousands is that on an annual basis? How about over 10 years? How big is the radius of your service? Is it worldwide or only as far as a few miles? Could it be worldwide? Can you expand? How much would that cost?

Your damn store SIGN alone would cost you more than the domain name.

This is all almost primitive that so few have connected the dots. But as you see the sales going up, they are starting to figure out just how powerful a great domain is and how inexpensive it is to maintain over the years. Expand over the years. I mean that alone should do the trick.

40% of business is “Word of mouth” and few on the Internet have gotten that memo. If you know that 40 cents of every dollar you make is word of mouth then you would think folks would focus on what might be the biggest pool of customers they have. So .whatever has to do one thing and one thing only. It MUST be memorable and easy to communicate to 3rd parties that you do not communicate directly to.

If that communication is confused and they end up somewhere else, then you lose. And if that somewhere else is a competitor, then you feed him while you starve. You grow HIS business while destroying your own. You work for him as his slave and he laughs and you don’t even know you are that slave.

I talk about the foundational elements that make a domain have great value to multiple parties as opposed to domains so isolated and out there that it is like waiting for a Greyhound bus at the North Pole. Good luck with that.

How to Tell if a Domain Diamond is Real – Don’t be Fooled!

Why Premium Domain Names?

  • A better name acts as a better brand. A better brand and memorable name drives traffic to your website.
  • Difficult to spell or long domain names are hard to remember.
  • Advertising hard to remember domain names is never as effective as marketing premium domains.

The best domains for the brightest of ideas!

Find the perfect web address, or earn money with domains you already own, Contact us if you need Best Domain names for your Business Startup in Correct Price Range! Don’t waste your money on Dust; they are selling you a rock in Price of Diamonds!


Don’t settle for a second rate domain name.

If you’re starting a new business, get a head start by purchasing a memorable domain name. With much of the domain name market already depleted, a premium domain name sets you up for success. On the Internet, nothing is as powerful as a premium domain name. Search now for a premium domain, and if one is available in our inventory, register it.

What are Premium Domain Names?

Premium domain names are short, memorable, easy-to-spell names that end in a popular extension like .com. These domains tend to cost a lot more than normal domains, because they are more likely to drive traffic to a website.

If you search for a premium domain name that’s already registered, we perform a basic search using the name you entered and provide a list of alternate domain names you might be interested in registering. On the Premium Domains tab, we list domain names for sale by their owners. You can purchase them through us.

To purchase a premium domain name, simply add it to your shopping cart and proceed through checkout. There are two fees: a transfer fee and a registration fee. We purchase the domain name for you and it will briefly move into a holding account. We will then transfer it to your account and add one year to the existing registration period. We charge subsequent renewals at the normal renewal price, unless a premium domain has special renewal pricing. You can access the domain name in your account after we complete the transfer process.

Premium Domains are like Diamond!

A diamond can be a girl’s best friend, as the famous saying goes, but it can also be her worst enemy. If the stone turns out to be a fake and you don’t know how to tell if a diamond is real, a girl’s world can come crashing down around her. The knowledge to detect a fake diamond seems like something only a professional gemologist or jeweler would or should need to know. Believe it or not, there are too many con artists out there trying to sell you a piece of plastic or glass, claiming it is a valuable stone. In fact, not too long ago, a very thoughtful woman gave her daughter-in-law-to-be a beautiful 2-carat diamond engagement ring only to come to the devastating discovery that it was worthless.

Every domain name wants to be ranked as high as possible in Google searches. In order to reach the top, and stay there, companies must be aware of Google’s changing algorithms. In the past, domains received more ranking points for exact match domains. For example, a company trying to rank high on a search for top car rentals would have been wise to purchase a domain name like Top Car Rentals .com. If an exact match weren’t possible, the next best thing would be a partial domain match, like Top Car Rentals Hub .com.

Buying diamonds is unlike any other purchase you will ever make

Buying diamonds is unlike any other purchase you will ever make. You are buying a rare commodity that is in high demand, which can go for very steep prices. In order to prevent such a horrible scenario, you need to take precautions and become educated in regards to markers pointing at a true diamond. So, we decided to specify a few points that might help.

Buying a domain is very similar

Buying a domain is very similar to buying a diamond, that’s why we are comparing the process of buying a diamond and also buying a Domain Diamond.

Premium Domain names are like Colored Diamonds

Be Crystal Clear About it: Premium Domain names are like Colored Diamonds and Semi-Premium Domain names are like White or Yellow Diamonds.

 Premium domains are Exact Match Domain

The Secret of EMD: Exact Match Domains Revealed

Some people consider an exact-match domain (EMD) a thing of the past.

Others think EMDs are still going strong.

As for me, I always look at the data to the find the answers.

In this comprehensive resource on EMDs, I show you that data and reveal everything you need to know about exact-match domain names.

This guide is based on more than two years of guest interviews on Global Press Domain Market, as well as many other sources, and covers these topics:

  • What is an exact-match domain?
  • Examples of exact-match domains
  • Three main benefits of exact match domains
  • How much do exact-match domains cost?
  • Why exact match-domains should rank higher
  • Why Google had to adjust their algorithm
  • The details of Google’s EMD update
  • What the extent of Google’s change was
  • Why some domain owners are upset
  • The future value of exact-match domains

What Is an Exact-Match Domain?

An exact-match domain is a domain name that exactly matches the searched keyword phrase of a user, and contains no dashes. For example, if you search Google for the keyword phrase “diapers,” then Diapers.com would be the exact-match domain name.

And EMD is either a single word like Insurance.com, a phrase like ReputationRepair.com, or a geographic location like LasVegas.com. Reputation-Repair.com and Las-Vegas.com would not be considered EMDs.

If the domain is a real word but one that few people are searching for and few advertisers are interested in buying search advertising against, it is merely a generic domain name. Some examples of generic domain names are Piled.com, Gripped.com or Smoothest.com.

The top level domain (e.g., .com, .net, .org) doesn’t matter in determining if a domain name is an exact-match domain, although it does play a role in the value of the domain name and the user’s perception of the website.

Examples of Exact-Match Domains

The most pristine example of an exact-match domain name is a single generic word that defines a product, service or industry, but exact-match domain names extend to multiple words – often called long-tail search phrases.

Thousands of examples exist for both single and multiple words, and they are owned by small and large companies alike.


Interesting side note: While Amazon.com may seem like an exact-match domain, it is merely a generic word domain name. The word “amazon” does not match any of the products or services it sells except maybe books about the Amazon rain forest or river. However, “amazon” does a great job describing the quantity of products and services it sells.

Three Main Benefits of Exact-Match Domains

There are many benefits associated with buying an exact-match domain name, but the top three reasons for owning an exact-match domain are:

They are in limited supply

They receive type-in traffic

They have immediate recognition by users as being authoritative

1. EMDs are in limited supply, so they’re worth more.

All exact-match domain names have been registered, and anything in limited supply always carries a premium in valuation.

To own an exact-match domain name in the .com top level domain takes either the foresight to have acquired it over a decade ago, extreme luck in acquiring it from the registrant who doesn’t understand the full value of the asset, or deep pockets to buy it from the registered owner.

Take CordBlood .com, for example. You would need to have registered CordBlood .com prior to June 6, 1996, or purchase it from the current owner today for high six- or seven-figures (if they would even sell it). Two exact-match domains related to cord blood you can purchase today are CordBlood .us for $2,600 on Sedo, or CordBlood .fr for a hand-registration fee, but neither are as good as a .com top level domain, which is recognized worldwide by consumers.

In contrast to exact-match domains, brand able domain names like BestCordBlood.com, FreshCordBlood.com or MyCordBlood.com are much easier and less expensive to acquire. However, you are likely to lose traffic to the exact-match domain name by users who cannot remember your brand.

Consider these two instances where established companies paid to acquire a brandable domain name that was easier to spell or simpler to remember than their original brand.

The online service marketplace Fiverr.com purchased the domain Fiver.com (one “r”) for $70,000 in April 2011. They found users did not remember the double “r” in their brand name and were instead visiting a parked website. Similarly, social networking website TheFacebook.com upgraded to Facebook.com in 2005 for a reported $200,000.

Having a brand that is memorable to customers is important for any company, but particularly for one in which customers must type that name into a web browser in order to visit the business.

2. EMDs receive type-in traffic.

Type-in traffic, also called direct navigation traffic, happens when a person types a keyword or phrase (without spaces) into the address bar of their web browser and appends a .com (or other top level domain, such as .org or .dk). This is in contrast to users who arrive at a website through search engine results or other referral links.

For example, a customer who knows they want to buy an ebook for their Kindle ereader might type “Amazon.com” directly into their web browser. The more interesting instance of type-in traffic is when someone who is looking for, say, bicycles, simply types “Bicycles.com” into their browser not knowing if a website exists, but just hoping to find something useful. It happens more than you might think.

Although there are no citable reports of how much type-in traffic various domain names receive, confidential industry sources peg type-in traffic at anywhere from tens to tens of thousands of unique visitors per month, depending on the word. Insurance.com is estimated to receive 2,500 type-in visitors per day.

PalmSprings.com receives 25 percent to 30 percent of their traffic through direct navigation.

Even a very niche exact-match domain name like SEOBlog .com, which was undeveloped and parked prior to launch in May 2013, received 65 visitors in January 2013 – more than two visitors per day on average. And the traffic increased to 95 in February and 92 in March (data supplied from Web X.0 Media, and gathered via DomainNameSales.com parking platform).

Type-in traffic varies based on the number of words in the EMD (e.g., single-word domains will generally receive more type-in traffic than three-word domains) and the search popularity of the keyword or phrase. In other words, shorter domains with a name that reflects a highly searched keyword receive more type-in traffic.

3. EMDs Have Immediate Brand Recognition and Authority.

This is probably the most important benefit of an exact-match domain name.

Imagine you are wanting to send flowers to your mother for Mother’s Day and you search on the keyword “flowers.” You are more likely going to click on a website called “Flowers.com” than “PattysFloralShop.com.” That instinctual preference you have for the exact-match domain name reflects the authoritative power an EMD enjoys.

When Michael Castello of PalmSprings .com calls on customers, they immediately know what he represents and likely know what he is calling about – or at least they want to pick up the phone and have a conversation with Michael because he controls one of the most valuable tourism assets in the community.

Semi-Premium Domain names are like White or Yellow Diamonds!

Fancy Color Diamond Quality Factors

Gemological Institute of America Inc explains on https://www.gia.edu/   About Fancy Color Diamonds and Fancy Color Diamond Quality Factors!


In diamonds, rarity equals value. With diamonds in the normal range, value is based on the absence of color, because colorless diamonds are the rarest. With fancy color diamonds—the ones outside the normal color range—the rarest and most valuable colors are saturated pinks, blues, and greens. In all cases, even very slight color differences can have a big impact on value.

Compared to fancy yellows and browns, diamonds with a noticeable hint of any other hue are considerably more rare. Even in light tones and weak saturation, as long as they show color in the face-up position, they qualify as fancy colors. Red, green, and blue diamonds with medium to dark tones and moderate saturations are extremely rare.

Grading fancy color diamonds is complex and specialized, and it takes highly trained laboratory graders to complete the process accurately.

The GIA system for color-grading fancy color diamonds is designed to accommodate the fact that not all colored diamonds have the same depth of color. For example, yellow diamonds occur in a wide range of saturations, while blue diamonds do not.

Diamonds with red or reddish colors are extremely rare and highly valued. Pure pinks are more popular than diamonds that are purplish, orangey, brownish, or grayish. Trade professionals market some very attractive stones in this category as “rose-colored,” and some stones with purplish tints as “mauve” diamonds.

Blue diamonds are extremely rare. They generally have a slight hint of gray, so they’re rarely as highly saturated as blue sapphires.

Their color is caused by the presence of boron impurities—the more boron, the deeper the blue.

Fancy green diamonds are typically light in tone and low in saturation. Their color often appears muted, with a grayish or brownish cast. The hue is generally in the yellowish green category. In most green diamonds, the hue is confined to the surface, and rarely extends through the entire stone. That’s why cutters try to leave as much of the natural rough around the girdle as possible.

Green diamonds get their color when radiation displaces carbon atoms from their normal positions in the crystal structure. This can happen naturally when diamond deposits lie near radioactive rocks, or artificially as a result of treatment by irradiation.

Naturally colored green diamonds are extremely rare. Because of their rarity and the very real possibility of treatment, green diamonds are always regarded with suspicion and examined carefully in gemological laboratories. Even so, advanced gemological testing can’t always determine color origin in green diamonds.

Brown is the most common fancy diamond color and also the earliest to be used in jewelry. Second-century Romans set brown diamonds in rings. In modern times, however, they took some time to become popular.

Brown diamonds were typically considered good only for industrial use until the 1980s, when abundant quantities of them began to appear in the production of the Argyle mines. The Australians fashioned them and set them in jewelry. They gave them names like “cognac” and “champagne.” The marketing worked, and brown diamonds are found in many medium-priced jewelry designs today.

Brown diamonds range in tone from very light to very dark. Consumers generally prefer brown diamonds in medium to dark tones with a warm, golden to reddish appearance. They generally show a hint of greenish, yellowish, orangey, or reddish modifying colors.

Yellow is diamond’s second most common fancy color. Yellow diamonds are sometimes marketed as “canary.” While this isn’t a proper grading term, it’s commonly used in the trade to describe fancy yellow diamonds.

Until the late 1990s, there was not much demand for black diamonds. But designers started using them in jewelry, especially contrasted with tiny colorless diamonds in pavé settings, and they began to gain in popularity.

Fancy white diamonds also exist. They have a milky white color. Sometimes white diamonds are cut to display beautiful opalescent flashes of color.

There are also gray diamonds. Most of them contain a high level of hydrogen as an impurity element, which probably causes their color.


With fancy color diamonds, color is the dominant value factor. Even diamonds with numerous inclusions that result in a low clarity grade are prized by connoisseurs if they display attractive face-up color. Of course, inclusions that threaten the gem’s durability can lower a fancy color diamond’s value significantly. Fancy color diamonds can exhibit color graining, which is considered an inclusion.


Size and shape are two aspects of cut that can influence diamond color. The larger a diamond is, or the deeper its pavilion, the farther light can travel in it. This can often lead to a richer, more intense color.

The style of the cut can also influence color. Cutters discovered that certain styles—typically mixed cuts like the radiant—can intensify yellow color in diamonds that are toward the lower end of the D-to-Z color-grading scale. When carefully fashioned as radiant cuts, many yellow-tinted stones—at one time called “cape” by the trade—can become fancy yellows when viewed face up. This perceived improvement in color increases the price per carat. As an added benefit, the radiant style provides higher yield from the rough than a standard round brilliant.

Carat Weight

As with diamonds in the normal D-to-Z color range, large fancy color diamonds are rarer and more valuable than small ones.

Process of Buying Diamond & Domains

First we explain Process of Buying Real Diamonds

1. Certification

First and foremost one should always request the proper certification for any potential diamond purchase. A grading authority such as the GIA, IGI, AGS, as well as an independent appraiser who is affiliated with a professional organization, are the best sources to use as a basis for a diamond’s authenticity.

2. See How Light Passes through the Stone

Some of the best diamond imitations have even succeeded in fooling diamond experts, so using your eyes alone to determine whether or not a diamond is real can be tricky, but it can be done. If a diamond is mounted, you should not be able to see through to the bottom of it, if it is in fact a real diamond. The reason is simply because of the way the light passes through the many facets of the stone. If an un-mounted diamond is placed face down upon a newspaper, you should not be able to see the writing, and if you can – it’s a problem. Only rarely, when the cut is disproportionate, can one see through a real diamond. But, since this is rare, if you can read the text, or see through to the setting, bring it in to have it checked.

3. Look at the Reflection

A diamond’s reflection says a lot. A real diamond will reflect in shades of gray. If you are seeing rainbow colors, the diamond is likely a fake.

4. Heat Resistance

Glass will shatter when brought close to a heat source whereas a real diamond will be left unharmed.

5. Does it Fog up?

Another really quick way to detect a fake is whether it fogs up. Similarly, a synthetic stone will not be able to absorb heat, and so, by simply breathing on a diamond you will be able to know whether it is real or not. A real diamond will fog up for a while whereas a fake diamond will not be affected at all.

6. How does it sparkle

Two other simple and quick ways to tell a real diamond from a fake one is by looking at how it sparkles in light and how much you can see through it. A real diamond appears gray and white inside (brilliance) when held to the light and can reflect rainbow colors (fire) onto other surfaces. A fake diamond will display rainbow colors within the stone when held up to light.

7. Type of Setting

While this is not a foolproof method, it applies most of the time. If the diamond is set, check to see if the metal of the ring you are looking at is a poor quality metal such as one with a ‘C.Z’ stamp, it is most likely that the stone is not real. On the other hand, rings made with 10K, 14K, or 18K gold or that are marked 585, 750, 900, 950, PT, or Plat, are probably holding real diamonds.

8. Does it Show up in an X-Ray

While a cubic zirconium can go unnoticed in an X-ray, a real diamond cannot. If you have it X-rayed and the stone does not appear, it is not authentic.

9. Sand it Down

This method might sound somewhat frightening, but keep in mind that diamonds are the hardest natural elements found. You can physically rub a diamond with sand paper and the stone will appear as if it was untouched. If you notice any damage to the stone, it is likely a fake. However, I will be honest. Although I believe this is true, I have never personally tried this method. If you are super brave, let me know what happens, because there is no way I am sanding down my diamond, fake or not!

10. Weigh It

Well this one will only work if you have access to a cubic zirconia, a substance often used to replace real diamonds, of a similar size. Interestingly enough, a diamond weighs less than a cubic zirconia. If your stone weighs 55% less then what the cubic zirconia weighs, yours is a real diamond. If it weighs the same, it may very well be a fake.

Unfortunately, just like in every other industry, there are scammers who are after easy money. As time goes by there are more and more imitations, but there are also more ways of detecting them before it is too late. Go only to jewelers who you trust, or have qualified reviews proving they are who they claim to be. Aside for the tips mentioned above, it is also possible to purchase a loupe from a jewelry store or to borrow the one on site and to briefly study a diamond through this tool. A real diamond will generally have some imperfections while a fake one will appear completely perfect. Familiarize yourself with what the common imperfections are that appear in diamonds and ask the jeweler any and all questions that you may have.

By educating yourself prior to purchasing a diamond you will be protecting yourself from financial loss and emotional strain. In the long run, it is worth the effort.

Learn How to Calculate Diamond Prices So You Don’t Get Ripped Off & Overpay

If you’re out there looking for the best diamond for your money, then please contact us and let us know your budget and what you’re looking for. We’ll sift through thousands of diamonds online and send you suggested stones to choose from that fit your needs the best.

From 2000 to 2018, Google updated its exact domain match algorithm. Exact domain matches or even partial matches were no longer automatically given priority. Google is constantly getting smarter and is increasingly more interested in highly trusted sites, or brands, as opposed to sites that are simply talented manipulators. The overall brand strength of the domain is now what is most important. Google sees that the sites that get the most repeated visitors tend to be ones that are branded. Here are the top 10 most popular websites in the world:

  1. Google.com
  2. Facebook.com
  3. YouTube.com
  4. Yahoo.com
  5. Baidu.com
  6. Wikipedia.com
  7. Twitter.com
  8. Qq.com
  9. Taobao.com
  10. Amazon.com

Notice the pattern? None of the names are descriptions of what they offer. Google wants to show searchers strong and trusted brands, not websites that are named to simply call the attention of their algorithm. More and more we will see this ranking preference for brands.

Brand Names over Bland Names

People want to be part of a trusted brand over a keyword heavy domain, which offers nothing more than the product or service provided, often in a bland, automated and straightforward kind of way. Purchasing online lacks the human touch but it doesn’t have to feel that way. The navigation and purchase experience can be warm and friendly, mimicking a personable connection. While there are several components that build a complete brand, the experience generally begins with the business name. A unique brand style name quickly imparts a sense of excitement that a boring, keyword packed domain cannot.

As an illustration, let’s say a visitor searches for the phrase “management consulting” and finds a company called iBusiness.

Here is the brand-empowering process that goes through the visitor’s mind during his/her experience:

  1. Discovery – “Hm, I found something new. A business I’ve never heard of.”
  2. Curiosity – “Ok, what is this though?”
  3. Adventure – “Let me explore a bit.”
  4. Knowledge – “Great! I now know about a cool new business/brand!”
  5. Power – “If this is a product or service I need now, I have conquered my need/want! If this is something I need later, I’ll know the solution!”

If he found directly Business-consultant .com, there’s really no discovery.

Because there’s really no discovery with a name like this, nothing exciting comes after. It may not seem so bad to pass over all the prior steps and quickly find what the visitor wants, but the visitor has almost no engagement with the business, no interaction with who and what the business stands for.

Not only is this bad for customer retention and loyalty, but it removes the visitor’s enthusiasm to engage (purchase) in the first place. The visitor’s primordial enthusiasm and determination are nonexistent. A name like Management Consulting is also very obtrusive. It’s obvious to a point of sounding like spam. No thought, effort or creativity is involved. It’s immediately clear to the visitor that the name is a ploy to get their money and nothing more.

Like a Child, Newlyweds and a Fisher

A brand name “iBusiness” encourages a purchase by saying, “once you buy from us you’re part of us.” After you get the buyer to buy once, it’s more difficult to lose the buyer’s loyalty than it is to gain a second and third purchase. With a name like Management Consultant there is no brand to adhere to. The idea of branding can be compared to other scenarios:

  • If a child asked for a ball would he choose the solid red ball or the ball with colorful stripes and smiley face? The kid wants the branded ball! The one he feels he could befriend and connect with! The ball then becomes almost irreplaceable. He’s not just losing a ball; he’s losing a buddy.
  • When newlyweds want a honeymoon, do they choose the desert or the tropical island bursting with palm trees and beaches?  They want the branded location! The experience of discovering a new place filled with excitement, exploration and discovery! A desert will satisfy their desire to travel but does it satisfy the experience? The island may be more expensive than the desert but their loyalty there will be unshakeable.
  • A sporting fisherman wants to fish, catch and discover, not find a bucket of fish waiting for him at the lake. He may or may not take the bucket, but if he does he will eat with less satisfaction than he would if he had caught the fish himself. The fish may be free for the taking but he is robbed of the experience. It is a feeling of being cheapened or devalued.

So it is the same with descriptive names and brand names. A descriptive name offers nothing more than the product or service described by the name. A brand name offers an invitation to a new experience, a new adventure discovered by the customer.

Google has recognized that people want experiences over straightforward goods. The most successful domain names are the ones that have an inherent brandability factor built into them. A brandable domain name allows a company to build brand recognition around their name, not the other way around.

Creative business names that are not tethered to exact matches are often more memorable, sound less spammy, and are more likely to establish trust, loyalty and authority to not only visitors but also to the search engines. In addition, creative names are less likely to over-optimize your site by stuffing keywords into the domain. Google continues to lean towards giving preference to trusted brand names. Now is the time to take advantage of this change and select a domain name that is creative, innovative, and brandable. The days of exact match domains are over.

20 Mistakes You May Be Making When Buying Domain Names

Have a great idea for an online business? Have an offline business you want to establish online as well? There are some common mistakes you should know about first.

Businesses generally have few truly defining factors that separate them. One of those factors is the domain/business name they use. Potential clients and customers see the business name before anything else. Positive reaction to your domain can help steer them your way. A quality name can thus greatly contribute to your online success.

Already have the domain name for your online business? This list of mistakes may include issues you encountered when buying your domain. It’s never too late to restart with a more solid brand. You can even use the opportunity to create some additional buzz!

Tips Before You Buy a Domain Name

Avoiding these mistakes is the key to getting a strong business name. You’ll seem more professional, elite and exciting to your potential clientele. It is worth the time, effort and money to make the right domain decisions. It improves the life of your business and you would never regret it.

One of the most important decisions in establishing an online presence is choosing a domain name. The right domain name for your website is important, for both your target audience and search engines. Ignore the trends and fads of the day and choose a name that makes sense for your business or subject matter now and will still make sense 10 years from now. Here are 10 tips to help you make a good domain name purchase.

Here are the mistakes you should avoid when buying your domains:

Taking the domain/business name decision lightly

Don’t just buy the first domain that looks good. Many people do this only to seriously regret it later. Make sure you treat the domain/business name as a serious decision.

Do your homework

A little bit of research can go a long way when buying a domain name. Find similar sites and check out your competitors’ domain names using a Domain expert’s advice like you can email us for advice.  Browse available domains by keyword or domain name using Google or name.com.

Use Experts services for domain purchase so you will know about when a similar domain was last sold or the domain which you are buying, for how much, and the web hosting broker. A popular domain may have more public re-sales. You can search by keyword, which helps provide the popularity of certain words in domain names.

Thinking small instead of big

Starting out small doesn’t mean you will remain small. Cornering yourself into a niche or locale can limit your potential. Thinking big from the start can expand your world of opportunity.

Buy domains that are easy to type and remember

Even if you plan on optimizing the site for search engines, you still want a domain name that people can remember and type. Avoid odd spellings of words, multiple hyphens or other characters, numbers and so forth. Anyone hearing your name should know how to type it without you having to say things such as “the number 4” and “dash-dash.”

You should also avoid words that have more than one spelling if your visitors are likely to be confused and mistype the name. Alternately, you can buy both versions of the name and direct visitors from the one you like less to the preferred name. While you do want a short name (see below), don’t go for something so cryptic that people have a hard time remembering it. Word of mouth is a powerful marketing tool and you want to make it easy for people to tell their friends about your site.

Thinking “good enough” instead of best

You have the potential to lead your industry with your domain. A one-time cost provides ongoing marketing benefit for your business.

Avoid slang terms

Try to avoid slang terms and instead pick a name that will still be meaningful in 10 years. This will also help your name be understood and remembered by non-native speakers. Whether or not you intend to do business internationally, this can help with your local audience as well.

Buy a domain that’s shorter rather than longer

The longer your domain name is, the harder it is for people to remember it and the more chance you have of someone misspelling one of the words. Most good single word domain names are long gone, but you can still avoid long domain names by getting a little creative. If you have a single word you really like that is not available, try adding an adjective or verb in front of it and seeing if those variations are available. Think of your domain name as part of your brand, and make sure it matches how you want people to think of you.

Stick with .com if you can

Most people assume a domain name ends in .com so if you buy a domain name with one of the other extensions (.net, .info, .org, etc.), you’ll have some extra work to get people to remember that your site has a different extension. Don’t automatically assume you should only buy domains with .com, though. Many sites have done quite well with other extensions. (Look at us!)

Don’t buy trademarked domains

If your purpose in buying a trademarked term as a domain name is to try to confuse people, you’re opening yourself up to having a complaint filed against you and having to give up the domain name. Even if you’re not trying to create confusion, you’re likely to face some legal challenges by buying trademarked terms in your domain name. To be safe, you can search for U.S. trademarks at www.uspto.gov and make sure no one owns a trademark on the name you are considering.

Don’t buy a domain name that’s too similar to an existing site unless its generic name like ‘Cricket” or “Hockey” or similar dictionary word like this.

Even if the term isn’t trademarked, don’t buy domains that are just a variation of another domain name. This means avoiding plurals if the singular is taken (mediatemple.net vs. mediatemples.net), hyphenating a phrase (media-temple.net), or adding “my” or some other preposition (mymediatemple.net). Alternately, you might consider buying these variations yourself and set them up so that if someone types one of the variations, they are redirected to your main site.

Hyphens are a mixed bag

Using hyphens to separate words in a domain name makes it easier to read and makes it somewhat easier for search engines to recognize the individual words. However, people often forget about the hyphens when they type domain names. If you do use hyphens in your name, don’t buy a domain with more than three hyphens. It’s just too messy.

Not pursuing your ideal name if it is taken

Did you come up with an idea for a domain name only to find out someone registered it before you? Even if the domain is in use, the owner may still be interested in selling it for an affordable amount. You can try to initiate contact with the owner yourself or use a service like ours to help you acquire it.

Not considering alternative options if your ideal name is taken

Don’t get discouraged if your ideal domain is unattainable. There are plenty of fish in the sea to choose from. You may be surprised at other domains out there for you. You might find a better domain than your original choice!

Not researching potential trademark conflicts before buying the domain

Getting a domain name conflicting with a trademark can cause major issues. The domain can be taken away through a legal process called UDRP. Additionally, you can also be sued and face massive damages!

Buying something other than a .com for your primary business domain

In most cases, this will cheapen your brand and make it second-rate. One exception is .org, which non-profit organizations should use. Also, if your company only does business within one country, it can make sense for you to get a domain in the ccTLD for your country. Examples are .co.uk, .de and .ca. Additionally, certain trends may sometimes indicate viable options in particular areas. Short .ly domains for instance have been trendy recently for social media usage. Exceptions aside, a tiny percentage succeed in non-.com extensions vs. those that fail.

Getting a domain that doesn’t match your business name, industry, product or service

There is an underlying mistake that can cause this mistake to happen: Naming your company before you check the domain for it. It is best to get the domain name BEFORE naming your business to avoid this. You business name and domain not matching up can cause confusion for visitors.

Targeting weak keywords for SEO due to lack of keyword research

It can be nice to make it to #1 in the search engines. If it’s for a term no one looks up however, it’s worthless! Perform keyword research to find valuable terms before planning your SEO.

Using a domain/business name that would not be well-received by your market

This can be especially bad if your competition are long-established brands. An example of this was the startup search engine Cuil. Self-described as the “Google killer”, they never gained traction with users. Their awkward-sounding name clearly seemed subpar to Google and Yahoo. To avoid this, get solid unbiased opinions of the name before using it.

Using a domain/business name that is difficult to spell, type, or say aloud

Doing this can really hamper your ability to get word-of-mouth. A “difficult” name makes it hard to tell a friend about the site. A hard-to-spell domain allows traffic to be lost to typos and misspellings. Make sure to secure common typos and misspellings of any such difficult name.

Not checking alternate/foreign meanings of your newfound domain/business name

Your brand name should convey a certain image of your business. Sometimes, alternate or foreign meanings of your name can conflict with that image. An innocent-looking made-up brand may mean “idiot” in another language. Knowing that may definitely change your opinion of it as a brand!

Not getting catchy/memorable domains to use for special promotions

The mindset behind domains for promotions is different than for business names. The domains should be common or catchy phrases that stick in people’s minds. Getting something boring and/or without meaning can hurt a promotion. Getting unbiased opinions of the domain first can help you avoid this mistake.

Not getting a domain name or establishing an online presence at all

The internet has created massive successes for many offline businesses. Having a website on a quality domain showcases your business to the world. The biggest mistake you can make is ignoring the internet in today’s business realm.

Important Precautions to Take When Buying a Domain Name

I recently received a message from a visitor to the site telling me about how he checked for the availability of a domain name; found it unregistered, only to lose it to someone else before he was able to buy it at a later date. This article deals with some of the unsavory practices that go on in the world of domain names and the precautions that you can take to avoid being victimized.

Domain Name Front Running and Unscrupulous Domain Registrars

·         What is Domain Name Front Running?

It has been a long-held suspicion by many people that a practice known as “domain name front running” exists. Domain name front running occurs when someone monitors attempts to check out currently nonexistent domain names, and then quickly snaps up those names before the person inquiring can buy it through a registrar. The intention is to sell the domain name to the interested party at a higher price, thereby making a tidy profit without even having to develop a website on the domain.

At the time I write this, it has not been proven that these practices occur. However, since such monitoring is technically possible and easily accomplished, and anecdotal accounts from victims abound, many people believe that domain name front running is very real. Particularly when they lose a domain name they have just checked.

·         Unscrupulous Domain Name Registrars

A related issue to domain name front running is that of unscrupulous domain registrars. Recently a domain name registrar was found to have registered every domain name that was entered into their search box. If you go to that registrar simply to check whether a domain name was available, your domain name will be instantly snapped up by them. Unlike the alleged domain name front runners, however, their operation is designed to be more anti-competitive than anything else. You can still register the domain name at their advertised price (which is more expensive than most other registrars), but only with them. No other registrar will allow you to buy that name, since as far as they are concerned, the domain name has already been bought.

As far as I know, till this day (the date I wrote this article), that registrar continues this practice. That disreputable registrar will however probably drop this practice eventually, since ICANN, the overall organization in charge of domain names, plans to start charging registrars for any domain name they pick up, even if it’s only for a few days.

Lessons from the Domain Name Front Running and Bad Domain Registrars Scams

  1. As mentioned in my article on How to Register Your Own Domain Name, before you even go to a registrar, jot down a few domain names that you want. List the possibilities and make a decision to buy even before you reach the registrar’s page to check.
  2. Only go to the registrar that you plan to buy from. Don’t check the domain with other registrars, just for fun. Don’t check for the existence of a domain by typing it in your browser window. If domain name front running exists, that query for a nonexistent domain name will be noted. Don’t take that risk.
  3. Once you see that the domain is available, buy it immediately. It may be available now, but not a few seconds later (or even less). Don’t check and then imagine that the name will be around at some future date when you figure out what to do with that domain name. If you don’t have a plan for the domain, don’t check it. Or just buy it first and plan later. Whatever the case may be, once you check it, you should regard yourself as having committed yourself to the name. Unless of course you don’t really want the name anyway.
  4. If you have doubts about whether one set of domain names is better than another, buy them all (if you can afford it). New domain names are cheap. Second hand domain names (bought from another owner) are not. You can always let a domain expire if you decide you don’t want it later. Prices of domain names are now almost universally around $10 USD a year, so it’s penny wise pound foolish to save those few bucks now and pay thousands of dollars to a reseller later.
  5. Finally, don’t do what a lot of newcomers do. Don’t post in a forum asking for opinions about whether a particular domain name is good for such and such a purpose. When you do so, you run the risk of someone quickly registering that domain before you can. They may not even want to sell it to you later, since good domain names are hard to think of, and they may want to use it for the same purpose you did when you announced your intentions to the world.

If you have to ask someone, ask only a person with whom you have a personal relationship, whom you trust. Even better, ask after you’ve bought the whole kit and caboodle. Then it won’t matter which option your friend picks, and whether he/she is trustworthy. You’ll already own them all.

Don’t make the same mistake that my visitor made when he lost his desired domain name. Be aware of the underhand tactics used by some people and take the precautions I mentioned above when buying your own domain names, so that you won’t be another victim of the Internet underworld.


Your domain name should be easy to remember, say and type. Avoid dashes, underscores, or attaching INC, LLC, and etc. to the end of it. Try to stick with dot-com and avoid not so common extensions.

Don’t purchase a domain name until you read this, and if you already have, make sure you haven’t made one of these five mistakes.

Buying a domain name with an uncommon extension

You might have purchased a domain name with an uncommon extension such as .biz or .us because .com was already taken. In this case, I would say to you, “don’t settle for sloppy seconds, get a dot-com.” Why dot-com? Because this is the most recognized domain name extension visitors often assume a website will end with. So go with the flow, don’t cause them to stumble to your competitor’s site because they had dot-com and you had dot-something-else.

My advice is: if someone has your dot-com, get something unique, perhaps a keyword rich domain name, as I’ll talk about later. For others, depending on what you do, alternative extensions are a good idea. The following are some great options if you fit the category:

.gov – for government entities

.org – for organizations

.edu – for educational entities

Here’s a few more that work if you specifically and strictly fit these categories:

.net – for Internet only entities

.tv – for television shows

.us – for all American focused websites

I wouldn’t recommend any of the following extensions, and I will tell you why:

.biz – for business sites

.info – for information sites

If you’re a business, I feel that it’s unprofessional to go with dot-biz when all the other businesses have dot-com. You don’t see IBM with a dot-biz do you? To me, it says you couldn’t get the official dot-com. In my personal opinion, dot-biz just seems like a small and hobby-like business, and not anything that’s serious.

With the other extension, dot-info is pretty redundant because the web is informational at its core, for the most part, so there’s no need for an extension like this. And as I said before, visitors might miss your site because the extension wasn’t a dot-com.

I would advise if you’re using an uncommon extension, and the dot-com is available, to please buy it today! Then, you can have your new dot-com forward to your current extension. This way you’re fool-proofing any attempts at reaching your website. If the dot-com isn’t available, then a keyword rich domain is in order, I’ll talk about this later.

Buying a domain name with the business’ structure attached to it

The problem with this is: what if your business structure changes? Example: You (QualityCompanyLLC.com) started out as an LLC, but now you’re incorporated; Your domain name no longer matches your business structure. Also, the LLC stumbles the visitors into making a mistake and going to the wrong address because they forgot to type in your business structure at the end of the domain name.

Make it easy for your visitors; drop the business structure part of the domain name. One client told me that to differentiate themselves from a Canadian company with the same name and services; they added the LLC to their domain name. In my opinion, they should have got a keyword rich domain name instead, which I will talk about later.

Buying a domain name that’s hard to say and type

When someone asks you what your domain name is, do you have to repeat it 3 times because the person doesn’t quite get it? Perhaps you have to tell them it’s spelled a different way because you purposely misspelled it. My advice would be to write down a bunch of names, say them out loud, and see which is the easiest to say and type. Try to go for domain names that are:

  • easy to say
  • not too hard to remember
  • no business structures attached
  • something that can’t easily be misspelled
  • a name without hyphens (people might forget to type those)

Even though some successful companies have misspelled domain names, it doesn’t mean it works for everyone. You’re taking a risk when you purposely misspell your name.

Buying a domain name without knowing the yearly renewal cost

I once purchased a domain name for 5 dollars—I thought I got a deal. I assumed that it would renew at the same price. That annual renewal cost for the domain name turned out to be 7 times what I originally paid for.

Just because you can buy a domain name at 5 bucks doesn’t mean it will stay that way. Most companies that sell cheap domains increase the price at renewal. When buying a domain name, look for its yearly renewal price to calculate what you’ll be spending over the long haul.

If you find that you’ve purchased from a register that has a high annual renewal cost, I would transfer that name to another, cheaper, domain register. With some registers, there’s an added benefit of transferring the domain: you get a free one-year extension just for transferring.

Keep in mind that a domain name is just the registration of an address to your website, so don’t spend too much money on it. $50/year is expensive. As of this writing, $15-20 year is reasonable. However, a high-priced name is only justifiable if it actually fits your brand and you can afford it.

It’s always best to purchase a pre-owned domain name through an After Market Service. These services offer buyers security and valuable domains for their companies in exchange for big bucks from the resellers.

Buying a domain name from one place and web hosting from another

It’s always best to have most of your “web stuff” in a single location. The benefits of buying them from the same provider is usually a lower cost and one bill from one source. So, when looking for a domain name, try and find out if they offer web hosting services, and those services include excellent support, go for it. Some domain names are free if you purchase web hosting with them.

Keyword rich domain names—a possible solution to a weak domain

  • If you bought a uncommon extension like .biz, or .info
  • If you have LLC or INC in your domain’s name
  • If people often misspell your domain name

The solution could be found in purchasing a keyword rich domain. A keyword rich domain name is a name that includes the search keywords people use to find products and services like yours. A keyword rich domain name helps push you a little higher on the search listings because it’s keywords are relevant to the user.

A Domain name case example

A good illustration of this in action was a potential client of mine. The name of her website was Extension Engine. Before talking with me, she went out and bought the domain name ExtensionEngine.biz because the dot-com was already taken.

I suggested she buy Hair Extension Engine. com because it was available and she gained two benefits from this name: 1) she now had a dot-com and 2) the vital keyword “hair” was in the name.

What she wanted to build was a website where women could go and search for hair extensions from different retailers. It would be a search engine for hair extension retailers. So I suggested that the keyword “hair” needed to be a part of her domain name because that’s what women would be typing in and it was specific to what she was offering. The word “extension” by itself could mean anything and most women looking for hair extensions would not type in extension by itself.

In some circumstances, a keyword rich domain should be your primary domain name. With that in place, your older name or company name would be forwarded to your new name.

As always, these rules can be broken, and you can even use misspelled words for your website address just as long as you market it well, but if you have a hard time getting people to understand your name, it may be time to change it to something easier. So, choose wisely before you buy your next domain name.