Manchester SEO Agency – Manchester Based Famous Search Engine Optimization (SEO) Consultant company Explained Google Organic Traffic & Conversion Opportunities for 2018 – 2020
Leading industry leaders in Google AdWords management Says Organic Marketing is all about return on investment (R.O.I) for Small Businesses when They Hire SEO Expert Firm with results based attitude.
CEO Manchester SEO Agency – The Manchester Based Famous Search Engine Optimization (SEO) Consultant Company claim: we are An SEO Agency with a results based attitude.
Welcome to the most established and transparent digital marketing company / SEO agency in Manchester! He said when we met first time.
Then He started to explain Search Engine Optimization benefits & why it is very important for small and medium size businesses.
Our Specialized Digital Services
Let us get you to Rank on the 1st Page of Google and other major search engines.
Professional Management and Implementation of all Google Adwords Features.
Our team will take care of your brand on all major social media platforms.
Professional Web and Graphic Design for your business.
Positioning your brand on all the right platforms, to surpass your direct competition.
Auto Lead Generation
Our biggest KPI’s is to make sure you receive a steady flow of leads and business.
Dominate your Industry Online
· Building Brands Since 2009
Our Team has a combined marketing experience of more that 120+ Years.
· Google Accredited
Our team leaders are Google Accredited giving your business full peace of mind that our implementations are based on Google’s best practices.
· 174% Average Growth per Client Campaign
We deliver based on your key performance indicator AKA KPI’s and Industry averages. We pride ourselves on always delivering a healthy return on the marketing budget spent.
Leading Digital and SEO Marketing Company in Manchester
4 Core Factors of our SEO Firm
· Results Driven Digital Marketing Agency
Manchester SEO is one of best boutique digital marketing agencies specializing in advanced search engine optimization, web design, strategic brand building, content marketing and strategic competition analysis. We have been the industry leader in advanced search engine optimization, Google PPC and Social Media Management for the last 9 years. We are known in the SEO industry as being one of the best organic SEO companies in Manchester City.
· We are proud to be the go to digital marketing agency for SME’s in Manchester.
We can assist SME’s to adapt, with relative ease, to market changes. SME’s are the heartbeat of the Manchester economy and we have mastered the art of growing SME’s in difficult Manchester market environments.
· Why we do what we do
We get our biggest kicks from marketing when we see our client’s business grow and surpass their competition. With us, it’s all about market share. One of our top KPI’s is to take the market share on our client’s behalf and then manage any threats to it.
· Advanced SEO
Our core focus is Organic SEO in Manchester. As one of the leading SEO companies in Manchester, we have learned that organic traffic converts 5x more than paid advertising. Our aim for every client is to receive a steady stream of business leads and sales through advanced search engine optimization.
We have offices in Central Business areas of Manchester City.
Manchester SEO – An SEO Agency with a results oriented attitude
What is SEO?
- SEO stands for Search Engine optimization which involves an SEO agency like ourselves to adhere to certain strict Google best practices on a monthly basis to get you websites to rank organically or naturally on all major search engines incl. Google, Bing and Yahoo. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have only a 1.7% close rate. This is the reason why SEO is the most in demand marketing service in the world at the moment.
- The very 1st question most of our prospective clients ask us is how long before we rank on the 1st page of Google? And our answer is always to the truthful to the point.
SEO as an Investment
- SEO is a very advanced online field which requires expert planning, research, execution and adjustment to an ever changing online marketing environment. SEO Fact: Each year, Google changes its search algorithm around 500–600 times. Staying up with the latest trend is our full-time job. It is so important that 1st time clients to SEO understand what SEO entails and what the process involves.
- SEO is you best long term investment for your business online.
The Most Effective Lead Generation Strategy
Your website is your most important sales platform because suppose:
Your Website has 100 Users / Traffic with 2% Conversion Rate so it is equal to 2 Leads.
Lead Generation explained
When a website is optimized for conversions, it will bring in leads 24/7 especially when using organic SEO.
Before a client will buy or use your services you must educate them in the sales funnel of your business.
A website with the correct layout and call to actions will convince clients to make contact with your business.
Lead Generation has 4 pillars
Attract: Attract strangers and New Customers via Keyword Research based Article writing, blogging, Social Media & Press releases So that You can Attract strangers and convert them into Visitors.
Convert: Visitors of website can be converted into leads by implementation of Contact Forms, Calls-to-Action and By Improving Landing pages.
Close Leads: Close Leads via Emails, Signals & Workflow & Convert leads into Customers.
Delight: Engage Customers with Emails, Social Media, Smart content & Offers.
Make Customers happy and delight so that they must be your customers forever, and Keep in mind: Happy Customers will be Your promoters!
A Structured Well Refined Approach to SEO
Stage 1 – Learning Process
Business Intelligence based Discovery Process
No one knows your industry, customers and competitors better than Google do. In order for us to execute a successful campaign, we need to extract as much knowledge as possible. We do so with a targeted industry research based on Business Intelligence.
What is business intelligence? (bi)
Business intelligence usually refers to computer software and other tools that collect all sorts of complex business data for a company and condense it into reports. The collected data may focus on a specific department, or give an overall view of the company’s status. Large corporations with huge amounts of data to process are most likely to benefit significantly from business intelligence, though smaller concerns use it, as well.
Business intelligence may help a company identify its most profitable customers, trouble spots within its organization, or its return on investment for certain products. Although a companywide business intelligence system is complex, costly and time-consuming to establish, when implemented and used correctly, its benefits can be significant.
Having BI will assist your company in the following ways
Once a company-wide business intelligence system is in place, management can see detailed, current data on all aspects of the business — financial data, production data, customer data. They can read reports that synthesize this information in pre-determined ways, such as current return on investment reports for individual products or product lines. This information helps management make fact-based decisions, such as which products to concentrate on and which ones to discontinue.
Improves Sales and Negotiations
A business intelligence system can be a valuable asset to a company’s sales force because it provides access to up-to-the-minute reports that identify sales trends, product improvements or additions, current customer preferences and unexplored markets. Detailed and current data is also a valuable backup to negotiations with suppliers or other vendors.
A business intelligence system can point out areas of waste or loss that may have previously gone unnoticed in a large organization. Since a companywide business intelligence system works as a single, unified whole, it can analyze transactions between subsidiaries and departments to identify areas of overlap or inefficiency. According to the CIO website, in 2000 “with the help of [business intelligence] tools, Toyota realized it had been double-paying its shippers to the tune of $812,000.”
Business intelligence can help a company assess its own capabilities; compare its relative strengths and weaknesses against its competitors; identify trends and market conditions; and respond quickly to change — all to gain a competitive advantage, according to the Journal of Theoretical and Applied Information Technology. It helps decision makers act swiftly and correctly in response to opportunities; helps the company identify its most profitable customers, as well as potentially profitable customers; and assess the reasons for customer dissatisfaction before it begins to cost them sales.
Our Proprietary Business Intelligence System enables us to support you! Extra Benefits for your Business In same cost…
- Actionable Intelligence: A big reason BI is gaining so much ground is its ability to provide actionable intelligence.
- Information Integration: Data tends to be spread around, trapped in various silos. The latest wave of BI tools is attempting to remove the barriers between those silos so that a holistic picture is formed based on multiple data sources. This provides much more accurate forecasts.
- Sales Personalization: The contribution that business intelligence makes to the overall success of an enterprise cannot be overstated in today’s digital economy.
- Speedy Answers: Gone are the days of questions being raised in meetings and then having to reschedule a follow up weeks later so the answers to key questions could be determined. Now you can have access to real-time information and make informed decisions without having the downtime to go and investigate.
- Real-Time Decision Making: Have access to real-time information means you can make an informed decision then and there.
- Data Availability: The data can now be available to everyone in the organization, across business areas. This means everyone is using the same data source to make their decisions, no more inconsistencies between different departments reporting. We can now all sing off the same hymn sheet.
- No Self-Service Business Intelligence system to mess with: Having a BI solution means that people can now help themselves. This speeds up issue resolution and efficiencies in the organization but as it is so costly to gain this kind of software for small business, they can now benefit with Business Intelligence system without paying for any Self-Service Business Intelligence setup.
- Data Visualization: With being able to represent the data visually, it becomes much easier to understand the issues and see when an irregularity pops up. The added ability to drill down from these visuals means getting to the root of the problem then and there.
- Mobile BI and Enhanced Information Access: It has become the norm in the consumer space to be able access the information you need, when you need it, regardless of time or place. For some time, therefore, business users have demanded the same functionality for enterprise apps. BI can be accessed from any device including mobile phones.
- Customized BI: We can set up our reporting the way the business requires as per needs and demand of our experts. Because it is fully customizable we can configure what each dashboard contains and who it must be shared with.
Let’s Go Back To SEO Process
Data allow us to track progress and measure the success of your campaign. We can’t do anything until we know your website is setup to properly track and record data. We run an in depth analytics audit that digs into the details of Google Analytics, Google Search Console and Google Tag Manager to uncover bugs, tracking issues and any upgrades needed to better measure your campaign.
We use tools like MOZ, Ahrefs and Buzzsumo to monitor websites in your niche to get a picture of what’s working and what’s not. This helps us formulate the right channel and methods (video, blog posts, info graphics, etc) to attack and create a multiple touch point marketing strategy.
Technical website audit.
It is impossible to rank a website when it has glaring technical issues. The problem is, 99% of issues aren’t glaring, they require an in-depth technical audit and serious SEO knowledge to find errors. We run a full technical audit where we review over 200 technical factors that could be holding your website back, preventing it from getting more traffic.
Understanding what your competitors are doing is critical for marketing success. It helps us to formulate the best plan of attack to beat them. We run a head to head comparison with your top competitors to identify opportunities for growth.
Stage 2 – Planning Process
Keyword Opportunity Mapping
Our team seeks out the most valuable keywords for your business and then we place them in the right places on your website. We break them down into 2 main intent areas; purchase and informational. Purchase keywords get mapped to sales pages, while informational gets used for content creation. This is an important process that helps us build up your website’s organic marketing funnel, a key model for both content creation and link outreach.
Audience Persona Creation
It’s really hard to please everyone on the internet. The good news is, you don’t have to. We want to focus on those who matter; your customers. Audience profiling is a process that helps us focus everything (from tone of voice to creative) on helping you to acquire more paying customers.
Competitive Links Audit
Google’s algorithms rely heavily on AI learning. In other words, it knows exactly what a good link profile looks like in your niche. To build the best links to your site, we run a full competitor link audit to understand what a good link profile should look like.
Link Opportunity Mapping
Good links are hard to come by so we make sure they are going to the right place on your site by assigning targets through traffic impact. By finding pages on the edge of ranking on the first page, we are able to get our clients the quickest traffic turnaround.
Topical Research for Content
Keyword research is a dated tactic that hinders content performance. Instead, we do topical research which not only helps us identify the right keywords, but trends and topics as well. In addition, we will map these topics to different stages in your website’s funnel. Everything from top to bottom is accounted for and scheduled for creation in your campaign.
Link Calendar Creation
Link building is an insane amount of work, which we happily take on for our clients. We target half a dozen different link types and pitch over 1,000 opportunities on your behalf.
This much work requires management and we do so by building an outreach calendar ahead of time.
Content Calendar Development
A content calendar is a tool that ensures each piece of content we publish is the absolute best it can be and is published at the right time. We outline everything from keywords to date of publish in the calendar and deliver it to you within the first month of your campaign.
Final Campaign Strategy
There’s little margin for error with SEO and you need to know exactly what you are doing at all times for it to work. This requires a detailed strategy mapping out the campaign, from beginning to end. We build this for you and present it to your team for final approval. From there, we are ready to execute growth.
Stage 3 – Adjustment Process
At this point, we have everything we need to execute your campaign. Our team goes to work implementing the corrections needed to steer your website in the right direction for growth.
Execute Technical Updates
Before we can start building links to your site, we need to get the technical issues fixed. We create a prioritized project plan and our project managers ensure all technical issues get fixed properly. If you don’t have a developer, you can contract our team to implement the changes for you.
Implement Analytics Updates
Similar to the technical updates, our team makes sure everything is setup properly to track and monitor your campaign. We will create an analytics project plan to make sure all issues get fixed within a timely fashion, ready to track the ROI of your campaign.
Launch Content Marketing Campaign
Content is a cornerstone of SEO and it opens up new opportunities for traffic through the creation of resources, videos, guides and blog posts. We aim to publish at least 1 large piece of content per month. This is all dictated from your content calendar (creating in month 1 of campaign).
Create Personas for Outreach
We build links through outreach & we send over 1,000 emails during the life of your campaign (or more!). In order to maximize the success of your campaign, it works best to pitch on behalf of your business, not an SEO agency. We handle the strategy, creation and building of personas for your outreach campaign.
Stage 4 – Exponential Growth
This is where we earn our keep. We are able to execute 100% white hat campaigns at massive scale due to our detailed process and strategy.
Organic Content Promotion
It’s not enough to just click publish and expect your content to rank: you need to promote it. Our team is trained to organically promote all recently published posts through Quora, Reddit, Facebook and industry relevant forums
Skyscraper Content Outreach
For every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka the skyscraper technique.
Ongoing Link Outreach
We divide link building into 2 categories: ongoing and campaigns. Ongoing link building is guest posting, sponsored posts and niche blogger outreach. These outreach emails are scheduled to run throughout the life of your campaign so we are consistently building links.
Link Building Campaigns
Campaigns are comprised of reporter outreach, infographic outreach, product review outreach and social media influencer outreach. We aim to run 1 of these campaigns per month throughout the life of your campaign. Our team also manually builds links.
Reporting, Analysis, Consulting
Our reports are more than just numbers; it’s an in depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.
End Results of Search Engine Optimization (SEO)
1. Brand Engagement
2. Consumer loyalty
3. More sales
Here’s how experts define and measure brand engagement definition
The discovery and exchange of shared values and interests – Linda Boff, Global Executive Director of Digital, Advertising and Design, GE.
Communicating well enough that the audience pays attention – Jason Falls, Social Media Explorer.
The creation of a distinct image versus competition that deepen the love for a brand and influences beliefs and perceptions – Kurt Frenier, The Red Hot Marketing Blender.
The building of lasting relationships with you customers. The ability to successfully engage consumers, create loyalty and drive profitability against pre-specified category – Linda Hollebeck, Journal of Strategic Marketing.
The set of activities a company is involved in to strengthen relationships with these communities – Arie Moyal.
The interactive process of moving the customer forward, to a stronger sense of self, and to a higher plane of being and doing – Brian Phillips, Brands Create Customers.
The consumer’s relationship with a brand, his or her ability to choose how and when to engage, and the value each channel represents based on the six most important consumer needs: Feeling Valued, Trust, Efficiency, Consistency, Relevance and Control – Razorfish.
Any action a consumer takes with your content – Matt Rednor, VP of Global Strategy and Analytics, MRY.
A term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It is equally created by the perceptions, attitudes, beliefs, and behaviors – Wikipedia.
Measurement Of Brand Engagement
Words people use to describe your brand give real insights into these feelings. Bravo has developed a simple scoring index to embrace this logic. By categorizing the words people use we can better understand the degree of brand understanding and acceptance in the market – Bravo, Brand and Customer Experience Measurement.
A measure of the proportion of your site visitors who found your site because of your brand, and is calculated as: brand keyword visits + direct visits/ total search visits + direct visits – Brian Clifton, author of Advanced Web Metrics with Google Analytics.
The count of people that interact with their products on Facebook, assessing the use of Facebook’s “Like” feature as well as what viewers say on their own profile pages – comScore engagement metric.
We have strong statistical confirmation that involvement, influence, intimacy and interaction are important and predictive dimension that measure Brand Engagement. The Brand Engagement Index integrates the scores on each of these four dimensions – InSites Consulting, creators of the Brand Engagement Index.
Engagement is not a metric, it’s an excuse. It tries to measure something that is deeply qualitative – Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive.
A measure of “gross rating points” on Facebook; a combination of audience reach and frequency of impressions – Nielsen engagement metric.
Linking, bookmarking, blogging, referring, clicking, friending, connecting, subscribing, submitting inquiry forms and buying are all engagement measures at various points in the customer relationship – Lee Odden, CEO, Top Rank Online Marketing.
As always it depends on the audience and the goals. If the audience is employees and you want employees to be engaged — we measure it by the percentage of employees that contribute to Yammer, the degree to which people read and comment on our internal blog, the increase in internal referrals, reduced turnover rate, etc. – Katie Delahaye Paine, CEO of KDPaine & Partners, and author, Measure What Matters.
From integrated social sharing buttons, in-page print and email links, product downloads and rich media content, websites now offer such rich experiences that understanding engagement is becoming an easier task for marketers – Nichole Rawski – Manager, Analytics, Digitaria.
Engagement depends on your target audience and can equate to time spent on site (for website engagement), active conversations in comments sections (for blog engagement), successful point-of-view covered in the media or on a blog (for PR outreach engagement) and more – Mark Story, Communicator, Writer, Professor and Evangelist for using social media for public relations functions.
There is still lack of clarity and debate about whether this is a “soft” or hard measure, and whether it can be linked to any consumer or employee behavior change – e.g. sales activity, trial, or recommendation – Wikipedia
BRAND ENGAGEMENT RETURN ON INVESTMENT (ROI)
From the definitions, brand engagement is clearly a worthwhile pursuit but one where measurement is not so clear.
Maybe, like anything that is relationship based, there will always be tangibles and intangibles and the metrics you should stick to are the business results you want to happen in the first place.
Then, as you pursue brand engagement activities, see how they either improve or not.
Consumer loyalty and spending gets all of us very emotional
Did you know that 70% of people’s decisions are driven by the heart? Only 30% are made by rational considerations, this has been proven by top behavioral psychologists,
This means that the marketers, who focus on winning the hearts of their current and potential customers, reap the rewards. We truly believe in sharing the love and that is why we are sharing our whole life earned wisdom with you openly.