Edinburgh SEO Agency – Edinburgh Based Famous Search Engine Optimization (SEO) Consultant company Explained Google Organic Traffic & Conversion Opportunities for 2018 – 2020
Leading industry leaders in Google AdWords management Says Organic Marketing is all about return on investment (R.O.I) for Small Businesses when They Hire SEO Expert Firm with results based attitude.
CEO Edinburgh SEO Agency – The Edinburgh Based Famous Search Engine Optimization (SEO) Consultant Company claim: we are An SEO Agency with a results based attitude.
Welcome to the most established and transparent digital marketing company / SEO agency in Edinburgh! He said when we met first time.
Then He started to explain Search Engine Optimization benefits & why it is very important for small and medium size businesses.
Our Specialized Digital Services
Let us get you to Rank on the 1st Page of Google and other major search engines.
Professional Management and Implementation of all Google Adwords Features.
Our team will take care of your brand on all major social media platforms.
Professional Web and Graphic Design for your business.
Positioning your brand on all the right platforms, to surpass your direct competition.
Auto Lead Generation
Our biggest KPI’s is to make sure you receive a steady flow of leads and business.
Dominate your Industry Online
· Building Brands Since 2009
Our Team has a combined marketing experience of more that 120+ Years.
· Google Accredited
Our team leaders are Google Accredited giving your business full peace of mind that our implementations are based on Google’s best practices.
· 174% Average Growth per Client Campaign
We deliver based on your key performance indicator AKA KPI’s and Industry averages. We pride ourselves on always delivering a healthy return on the marketing budget spent.
Leading Digital and SEO Marketing Company in Edinburgh
4 Core Factors of our SEO Firm
· Results Driven Digital Marketing Agency
Edinburgh SEO is one of best boutique digital marketing agencies specializing in advanced search engine optimization, web design, strategic brand building, content marketing and strategic competition analysis. We have been the industry leader in advanced search engine optimization, Google PPC and Social Media Management for the last 9 years. We are known in the SEO industry as being one of the best organic SEO companies in Edinburgh City.
· We are proud to be the go to digital marketing agency for SME’s in Edinburgh.
We can assist SME’s to adapt, with relative ease, to market changes. SME’s are the heartbeat of the Edinburgh economy and we have mastered the art of growing SME’s in difficult Edinburgh market environments.
· Why we do what we do
We get our biggest kicks from marketing when we see our client’s business grow and surpass their competition. With us, it’s all about market share. One of our top KPI’s is to take the market share on our client’s behalf and then manage any threats to it.
· Advanced SEO
Our core focus is Organic SEO in Edinburgh. As one of the leading SEO companies in Edinburgh, we have learned that organic traffic converts 5x more than paid advertising. Our aim for every client is to receive a steady stream of business leads and sales through advanced search engine optimization.
We have offices in Central Business areas of Edinburgh City.
Edinburgh SEO – An SEO Agency with a results oriented attitude
What is SEO?
- SEO stands for Search Engine optimization which involves an SEO agency like ourselves to adhere to certain strict Google best practices on a monthly basis to get you websites to rank organically or naturally on all major search engines incl. Google, Bing and Yahoo. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have only a 1.7% close rate. This is the reason why SEO is the most in demand marketing service in the world at the moment.
- The very 1st question most of our prospective clients ask us is how long before we rank on the 1st page of Google? And our answer is always to the truthful to the point.
SEO as an Investment
- SEO is a very advanced online field which requires expert planning, research, execution and adjustment to an ever changing online marketing environment. SEO Fact: Each year, Google changes its search algorithm around 500–600 times. Staying up with the latest trend is our full-time job. It is so important that 1st time clients to SEO understand what SEO entails and what the process involves.
- SEO is you best long term investment for your business online.
The Most Effective Lead Generation Strategy
Your website is your most important sales platform because suppose:
Your Website has 100 Users / Traffic with 2% Conversion Rate so it is equal to 2 Leads.
Lead Generation explained
When a website is optimized for conversions, it will bring in leads 24/7 especially when using organic SEO.
Before a client will buy or use your services you must educate them in the sales funnel of your business.
A website with the correct layout and call to actions will convince clients to make contact with your business.
Lead Generation has 4 pillars
Attract: Attract strangers and New Customers via Keyword Research based Article writing, blogging, Social Media & Press releases So that You can Attract strangers and convert them into Visitors.
Convert: Visitors of website can be converted into leads by implementation of Contact Forms, Calls-to-Action and By Improving Landing pages.
Close Leads: Close Leads via Emails, Signals & Workflow & Convert leads into Customers.
Delight: Engage Customers with Emails, Social Media, Smart content & Offers.
Make Customers happy and delight so that they must be your customers forever, and Keep in mind: Happy Customers will be Your promoters!
A Structured Well Refined Approach to SEO
Stage 1 – Learning Process
Business Intelligence based Discovery Process
No one knows your industry, customers and competitors better than Google do. In order for us to execute a successful campaign, we need to extract as much knowledge as possible. We do so with a targeted industry research based on Business Intelligence.
What is business intelligence? (bi)
Business intelligence usually refers to computer software and other tools that collect all sorts of complex business data for a company and condense it into reports. The collected data may focus on a specific department, or give an overall view of the company’s status. Large corporations with huge amounts of data to process are most likely to benefit significantly from business intelligence, though smaller concerns use it, as well.
Business intelligence may help a company identify its most profitable customers, trouble spots within its organization, or its return on investment for certain products. Although a companywide business intelligence system is complex, costly and time-consuming to establish, when implemented and used correctly, its benefits can be significant.
Having BI will assist your company in the following ways
Once a company-wide business intelligence system is in place, management can see detailed, current data on all aspects of the business — financial data, production data, customer data. They can read reports that synthesize this information in pre-determined ways, such as current return on investment reports for individual products or product lines. This information helps management make fact-based decisions, such as which products to concentrate on and which ones to discontinue.
Improves Sales and Negotiations
A business intelligence system can be a valuable asset to a company’s sales force because it provides access to up-to-the-minute reports that identify sales trends, product improvements or additions, current customer preferences and unexplored markets. Detailed and current data is also a valuable backup to negotiations with suppliers or other vendors.
A business intelligence system can point out areas of waste or loss that may have previously gone unnoticed in a large organization. Since a companywide business intelligence system works as a single, unified whole, it can analyze transactions between subsidiaries and departments to identify areas of overlap or inefficiency. According to the CIO website, in 2000 “with the help of [business intelligence] tools, Toyota realized it had been double-paying its shippers to the tune of $812,000.”
Business intelligence can help a company assess its own capabilities; compare its relative strengths and weaknesses against its competitors; identify trends and market conditions; and respond quickly to change — all to gain a competitive advantage, according to the Journal of Theoretical and Applied Information Technology. It helps decision makers act swiftly and correctly in response to opportunities; helps the company identify its most profitable customers, as well as potentially profitable customers; and assess the reasons for customer dissatisfaction before it begins to cost them sales.
Our Proprietary Business Intelligence System enables us to support you! Extra Benefits for your Business In same cost…
- Actionable Intelligence: A big reason BI is gaining so much ground is its ability to provide actionable intelligence.
- Information Integration: Data tends to be spread around, trapped in various silos. The latest wave of BI tools is attempting to remove the barriers between those silos so that a holistic picture is formed based on multiple data sources. This provides much more accurate forecasts.
- Sales Personalization: The contribution that business intelligence makes to the overall success of an enterprise cannot be overstated in today’s digital economy.
- Speedy Answers: Gone are the days of questions being raised in meetings and then having to reschedule a follow up weeks later so the answers to key questions could be determined. Now you can have access to real-time information and make informed decisions without having the downtime to go and investigate.
- Real-Time Decision Making: Have access to real-time information means you can make an informed decision then and there.
- Data Availability: The data can now be available to everyone in the organization, across business areas. This means everyone is using the same data source to make their decisions, no more inconsistencies between different departments reporting. We can now all sing off the same hymn sheet.
- No Self-Service Business Intelligence system to mess with: Having a BI solution means that people can now help themselves. This speeds up issue resolution and efficiencies in the organization but as it is so costly to gain this kind of software for small business, they can now benefit with Business Intelligence system without paying for any Self-Service Business Intelligence setup.
- Data Visualization: With being able to represent the data visually, it becomes much easier to understand the issues and see when an irregularity pops up. The added ability to drill down from these visuals means getting to the root of the problem then and there.
- Mobile BI and Enhanced Information Access: It has become the norm in the consumer space to be able access the information you need, when you need it, regardless of time or place. For some time, therefore, business users have demanded the same functionality for enterprise apps. BI can be accessed from any device including mobile phones.
- Customized BI: We can set up our reporting the way the business requires as per needs and demand of our experts. Because it is fully customizable we can configure what each dashboard contains and who it must be shared with.
Let’s Go Back To SEO Process
Data allow us to track progress and measure the success of your campaign. We can’t do anything until we know your website is setup to properly track and record data. We run an in depth analytics audit that digs into the details of Google Analytics, Google Search Console and Google Tag Manager to uncover bugs, tracking issues and any upgrades needed to better measure your campaign.
We use tools like MOZ, Ahrefs and Buzzsumo to monitor websites in your niche to get a picture of what’s working and what’s not. This helps us formulate the right channel and methods (video, blog posts, info graphics, etc) to attack and create a multiple touch point marketing strategy.
Technical website audit.
It is impossible to rank a website when it has glaring technical issues. The problem is, 99% of issues aren’t glaring, they require an in-depth technical audit and serious SEO knowledge to find errors. We run a full technical audit where we review over 200 technical factors that could be holding your website back, preventing it from getting more traffic.
Understanding what your competitors are doing is critical for marketing success. It helps us to formulate the best plan of attack to beat them. We run a head to head comparison with your top competitors to identify opportunities for growth.
Stage 2 – Planning Process
Keyword Opportunity Mapping
Our team seeks out the most valuable keywords for your business and then we place them in the right places on your website. We break them down into 2 main intent areas; purchase and informational. Purchase keywords get mapped to sales pages, while informational gets used for content creation. This is an important process that helps us build up your website’s organic marketing funnel, a key model for both content creation and link outreach.
Audience Persona Creation
It’s really hard to please everyone on the internet. The good news is, you don’t have to. We want to focus on those who matter; your customers. Audience profiling is a process that helps us focus everything (from tone of voice to creative) on helping you to acquire more paying customers.
Competitive Links Audit
Google’s algorithms rely heavily on AI learning. In other words, it knows exactly what a good link profile looks like in your niche. To build the best links to your site, we run a full competitor link audit to understand what a good link profile should look like.
Link Opportunity Mapping
Good links are hard to come by so we make sure they are going to the right place on your site by assigning targets through traffic impact. By finding pages on the edge of ranking on the first page, we are able to get our clients the quickest traffic turnaround.
Topical Research for Content
Keyword research is a dated tactic that hinders content performance. Instead, we do topical research which not only helps us identify the right keywords, but trends and topics as well. In addition, we will map these topics to different stages in your website’s funnel. Everything from top to bottom is accounted for and scheduled for creation in your campaign.
Link Calendar Creation
Link building is an insane amount of work, which we happily take on for our clients. We target half a dozen different link types and pitch over 1,000 opportunities on your behalf.
This much work requires management and we do so by building an outreach calendar ahead of time.
Content Calendar Development
A content calendar is a tool that ensures each piece of content we publish is the absolute best it can be and is published at the right time. We outline everything from keywords to date of publish in the calendar and deliver it to you within the first month of your campaign.
Final Campaign Strategy
There’s little margin for error with SEO and you need to know exactly what you are doing at all times for it to work. This requires a detailed strategy mapping out the campaign, from beginning to end. We build this for you and present it to your team for final approval. From there, we are ready to execute growth.
Stage 3 – Adjustment Process
At this point, we have everything we need to execute your campaign. Our team goes to work implementing the corrections needed to steer your website in the right direction for growth.
Execute Technical Updates
Before we can start building links to your site, we need to get the technical issues fixed. We create a prioritized project plan and our project managers ensure all technical issues get fixed properly. If you don’t have a developer, you can contract our team to implement the changes for you.
Implement Analytics Updates
Similar to the technical updates, our team makes sure everything is setup properly to track and monitor your campaign. We will create an analytics project plan to make sure all issues get fixed within a timely fashion, ready to track the ROI of your campaign.
Launch Content Marketing Campaign
Content is a cornerstone of SEO and it opens up new opportunities for traffic through the creation of resources, videos, guides and blog posts. We aim to publish at least 1 large piece of content per month. This is all dictated from your content calendar (creating in month 1 of campaign).
Create Personas for Outreach
We build links through outreach & we send over 1,000 emails during the life of your campaign (or more!). In order to maximize the success of your campaign, it works best to pitch on behalf of your business, not an SEO agency. We handle the strategy, creation and building of personas for your outreach campaign.
Stage 4 – Exponential Growth
This is where we earn our keep. We are able to execute 100% white hat campaigns at massive scale due to our detailed process and strategy.
Organic Content Promotion
It’s not enough to just click publish and expect your content to rank: you need to promote it. Our team is trained to organically promote all recently published posts through Quora, Reddit, Facebook and industry relevant forums
Skyscraper Content Outreach
For every piece of content we publish, we find websites that are already linking to similar pieces of content. We then send them an outreach email asking for link placements, aka the skyscraper technique.
Ongoing Link Outreach
We divide link building into 2 categories: ongoing and campaigns. Ongoing link building is guest posting, sponsored posts and niche blogger outreach. These outreach emails are scheduled to run throughout the life of your campaign so we are consistently building links.
Link Building Campaigns
Campaigns are comprised of reporter outreach, infographic outreach, product review outreach and social media influencer outreach. We aim to run 1 of these campaigns per month throughout the life of your campaign. Our team also manually builds links.
Reporting, Analysis, Consulting
Our reports are more than just numbers; it’s an in depth analysis of your entire website’s health and performance. Each month we revisit our work and make adjustments as needed.
End Results of Search Engine Optimization (SEO)
1. Brand Engagement
2. Consumer loyalty
3. More sales
Here’s how experts define and measure brand engagement definition
The discovery and exchange of shared values and interests – Linda Boff, Global Executive Director of Digital, Advertising and Design, GE.
Communicating well enough that the audience pays attention – Jason Falls, Social Media Explorer.
The creation of a distinct image versus competition that deepen the love for a brand and influences beliefs and perceptions – Kurt Frenier, The Red Hot Marketing Blender.
The building of lasting relationships with you customers. The ability to successfully engage consumers, create loyalty and drive profitability against pre-specified category – Linda Hollebeck, Journal of Strategic Marketing.
The set of activities a company is involved in to strengthen relationships with these communities – Arie Moyal.
The interactive process of moving the customer forward, to a stronger sense of self, and to a higher plane of being and doing – Brian Phillips, Brands Create Customers.
The consumer’s relationship with a brand, his or her ability to choose how and when to engage, and the value each channel represents based on the six most important consumer needs: Feeling Valued, Trust, Efficiency, Consistency, Relevance and Control – Razorfish.
Any action a consumer takes with your content – Matt Rednor, VP of Global Strategy and Analytics, MRY.
A term loosely used to describe the process of forming an attachment (emotional and rational) between a person and a brand. It is equally created by the perceptions, attitudes, beliefs, and behaviors – Wikipedia.
Measurement Of Brand Engagement
Words people use to describe your brand give real insights into these feelings. Bravo has developed a simple scoring index to embrace this logic. By categorizing the words people use we can better understand the degree of brand understanding and acceptance in the market – Bravo, Brand and Customer Experience Measurement.
A measure of the proportion of your site visitors who found your site because of your brand, and is calculated as: brand keyword visits + direct visits/ total search visits + direct visits – Brian Clifton, author of Advanced Web Metrics with Google Analytics.
The count of people that interact with their products on Facebook, assessing the use of Facebook’s “Like” feature as well as what viewers say on their own profile pages – comScore engagement metric.
We have strong statistical confirmation that involvement, influence, intimacy and interaction are important and predictive dimension that measure Brand Engagement. The Brand Engagement Index integrates the scores on each of these four dimensions – InSites Consulting, creators of the Brand Engagement Index.
Engagement is not a metric, it’s an excuse. It tries to measure something that is deeply qualitative – Avinash Kaushik, Author, Digital Marketing Evangelist – Google, Co-founder – Market Motive.
A measure of “gross rating points” on Facebook; a combination of audience reach and frequency of impressions – Nielsen engagement metric.
Linking, bookmarking, blogging, referring, clicking, friending, connecting, subscribing, submitting inquiry forms and buying are all engagement measures at various points in the customer relationship – Lee Odden, CEO, Top Rank Online Marketing.
As always it depends on the audience and the goals. If the audience is employees and you want employees to be engaged — we measure it by the percentage of employees that contribute to Yammer, the degree to which people read and comment on our internal blog, the increase in internal referrals, reduced turnover rate, etc. – Katie Delahaye Paine, CEO of KDPaine & Partners, and author, Measure What Matters.
From integrated social sharing buttons, in-page print and email links, product downloads and rich media content, websites now offer such rich experiences that understanding engagement is becoming an easier task for marketers – Nichole Rawski – Manager, Analytics, Digitaria.
Engagement depends on your target audience and can equate to time spent on site (for website engagement), active conversations in comments sections (for blog engagement), successful point-of-view covered in the media or on a blog (for PR outreach engagement) and more – Mark Story, Communicator, Writer, Professor and Evangelist for using social media for public relations functions.
There is still lack of clarity and debate about whether this is a “soft” or hard measure, and whether it can be linked to any consumer or employee behavior change – e.g. sales activity, trial, or recommendation – Wikipedia
BRAND ENGAGEMENT RETURN ON INVESTMENT (ROI)
From the definitions, brand engagement is clearly a worthwhile pursuit but one where measurement is not so clear.
Maybe, like anything that is relationship based, there will always be tangibles and intangibles and the metrics you should stick to are the business results you want to happen in the first place.
Then, as you pursue brand engagement activities, see how they either improve or not.
Consumer loyalty and spending gets all of us very emotional
Did you know that 70% of people’s decisions are driven by the heart? Only 30% are made by rational considerations, this has been proven by top behavioral psychologists,
This means that the marketers, who focus on winning the hearts of their current and potential customers, reap the rewards. We truly believe in sharing the love and that is why we are sharing our whole life earned wisdom with you openly.
Why Brands Need to Wake Up to Engagement
It’s an internet-centric world, increasingly; brands are trying to get the biggest bang for their buck. Think of other promotional projects which are now becoming old fashioned as everyone is doing the same.
We can bring your company the ability to immense Brands Engagement.
What that means is, rather than measuring in old market space on a cost per visit basis, Now you think about ROI on cost per engagement.
We can create immersive content with wildly successful engagement rates.
In this way – You will know how long someone has been engaged on your web site), what areas the user is interacting with.
This is the type of engagement measurement that Business industry has been searching for, and this is the kind of engagement that should be standard.
It’s time to wake up to the engagement.
Digital media vs traditional media: Which way to turn?
There is no doubt that the internet has revolutionised the way we work, the way we access news, the way we interact with each other and increasingly, the way we interact with brands.
The introduction of consumer engagement through digital is complex as consumers engage with multiple channels simultaneously.
The benefits of digital media are:
Measurability: Digital media allows targeting messages to customers at the right time, in the right place, through the appropriate channel.
- Interactive and real-time engagement.
- Targeting: The ability to understand why, when and where customers need a product or service is very compelling.
- Cost: In some instances almost no barriers to entry.
- Agility: Ability to adapt to market needs and changes almost instantly.
- Longevity: Once visible you are there to stay. The key is keeping visitors coming back for more.
While some benefits of traditional media are:
- Wide audience: Traditional media has the ability to reach a large group of viewers and readers at the same time.
- Static message: Ideal if the message is static and directed at a wide audience that doesn’t need to change.
- Creativity: Advertisers often try to tell stories within their ads that have an impact on the audience. Traditional media offers visual and audio elements that arguably have a greater impact on the audience.
Consumers receive messages through numerous media touch points
A typical scenario
A typical scenario may play out like this: A person sees a TV advertisement or billboard for the launch of a new vehicle. It may then lead him or her to visit the company website and then search for luxury sedans in order to compare vehicles. Once searched for, the user is more likely to be targeted with digital display ads for that product or related products because the way they interacted with media determines how advertisers reach them.
Having visited the company website, the user may be enticed to click on social media links. Perhaps even ‘like’ them on their company Facebook page and ‘follow’ them on Twitter.
Should the person be lured into the brands social media space the challenge then is to persuade them to stick around and connect with your brand and each other (which is what an online community should do).
The problem for marketers comes when analysing channel performance and making a choice in order to achieve maximum ROI (Return on Investment).
There is undeniably a shift to digital media but there is still a place for traditional media.
Marketers should not consider it a direct choice between one or the other but rather determine how best to engage customers and compel them to buy. Digital media offers an ever increasing number of tools available to do just that.
Digital Media v Traditional Media: How and Why Online Media Will Always Trump the Traditional Media
The last decade or so has witnessed the irresistible rise of online media and it is becoming increasingly obvious that it is steadily encroaching into the area held by the traditional media. For centuries newspapers have been people’s main source of news and opinion, even the advent of the radio and the television couldn’t depose the printed media. However, that is all changing, the number of people who only become aware of the news via social networks and other online sources is rising rapidly; things are starting to look worrying for the old fashioned broadsheet.
A not insignificant reason for the shift in allegiances is the rise in the price of traditional media sources. Why are they doing this you ask? It is an attempt to combat the loss of market share to free online news sources and social media content. The threat is fairly substantial too; all social media sites, and most online news sources like the BBC, are free to users and provide the same news from a huge array of sources almost instantly. If you throw the current economic climate into the mix then traditional media is facing a fairly lethal concoction; and things don’t look like changing anytime soon.
By taking a quick look at Facebook, Twitter or even Google+ you’ll quickly realise that all the big hitters from the traditional media world have a noticeable online presence. The decision taken by newspapers such as The Times, The Guardian and The Edinburgh Times to make a concerted effort to cultivate an online presence on these social media sites illustrates the changing nature of media. Instead of social networks relying on coverage in printed media to be seen, the printed media is relying on these online sites to be heard.
Free speech has always been a principle that has been jealously guarded by Western society, the ability of the media to print what it wanted, without censorship, was seen as a hallmark of a civilised and free society. However, with countless court cases for libel and the super-injunctions imposed by the courts, the untouchable printing houses have gradually seen their ability to print what they want eroded.
Online, though, it is a different story; the internet is notoriously hard to regulate for Government agencies. The difficulties that the authorities face, especially from social media sites where a lot of content is user generated, has meant stories have been spread quickly around the world despite attempts to stop them.
A notable example of the freedom experienced by social media is the Ryan Giggs fiasco a year ago. This saw the super-injunction imposed by UK courts bypassed first by John Hemming MP, then by hundreds of Twitter users. The authorities were helpless as the news spread across the internet being retweeted in its thousands. This rendered the super-injunction useless and cemented social, and digital, media’s place as bastions of free speech.
It has long been a criticism levelled at the youth of today, or of any generation really, that they’re ill-informed and ignorant of current events happening in their country and the world. But according to research 48% of young Americans find out about current affairs via Facebook; compare that to 52% of people between the ages of 18 and 24 who pick up a newspaper just once a month. It is becoming very clear that digital, and social media, are the go to options for the younger generation.
I’m aware that there are three kinds of lies, but these statistics are hard to argue against; 46% of Facebook’s 900million registered users are between 13 and 25.
That’s over 400 million people in the world using social media who will be running their respective nations in twenty years (bear in mind that these numbers are rising).
If they consider these social media sites, and other online news sources, to be to be vital ways of staying in touch with current events then expect it to only get increase in importance.
Whilst it is likely that traditional media will from a sharp decline in both sales and readership; unless of course they make some drastic changes.
So there we have it, if things continue on their current path then traditional media sources are going to be in trouble; although it would seem that the television sector will be unaffected. It is hard to envision anything that could really alter the course of the media’s future.
Most other areas of society have embraced the digital revolution perhaps it is time that the traditional media stops dipping its toe in to the pool but dives in, head first. Obviously this is only my opinion, so I’d be happy to hear what you have to say on the ‘future of media’
Your Website can be your Best Sales Rep
Marketing and sales used to require printed ads, commercials, sales reps, customer service reps and endless time and resources. But now, all those functions come together in what could be your best sales rep – your website.
In a matter of days or even hours, your website can launch your product, tout its features and benefits and sell it by the thousands. And yet some companies still don’t use their websites to its fullest sales potential. If you’re one of them, it’s time to put your website out in the field.
Give Life to Your Dream Business
Internet Marketing vs Traditional Marketing
Internet marketing has continued to deliver bigger, better results over traditional marketing, year after year. Unfortunately for many businesses, they fail to adapt and instead waste thousands of dollars per year on outdated, ineffective advertising tactics that don’t reach the right audiences. And their results are almost impossible to measure.
Most common problems with traditional marketing:
- Results rarely cover the cost of investment
- Ads aren’t targeted enough
- Too many bad leads are generated
- Ad budget is blown on just one print ad, TV or radio spot
- Very difficult to track results or the effectiveness of ads
- No matter how much you spend, your competitors are still winning!
With problems like these, can you wonder why traditional marketing is failing?
Internet marketing solves all of these problems and consistently delivers more bang for your ad dollar.
Compare It: Traditional Advertising vs. Internet Marketing
Old-fashioned advertising just isn’t cutting it anymore. Use this comparison to see why more businesses are using internet marketing services to boost sales and connect with customers.
TV commercials on a local cable channel can cost thousands of dollars for just a couple airings! That’s not including the cost to product the commercial.
In addition to cost, TV ads aren’t targeted.The ads can be set during certain time slots and TV shows, but the chances of grabbing the attention of the exact target audience is unlikely.Finally, measuring the effectiveness of the ad and how it affects the bottom line is difficult.
|Search Engine Optimization (SEO)
Contrary to popular belief, SEO is not “free internet marketing.” But unlike PPC/SEM, you don’t have to pay for individual ads.
Instead, SEO involves optimizing your website and your overall online presence, so that more people can find you on Google, Yahoo and other search engines.By focusing on specific keywords that people are already searching, SEO drives highly targeted traffic to your business. Plus, you can easily track every click, visit, sale, lead, and the overall ROI of your efforts.
If you’ve got a massive ad budget, then a radio ad might generate some response. Play the same ad over and over again and people are bound to hear it. But at what cost?
Radio advertising is incredibly expensive, not targeted, and ineffective for most types of businesses.
|Search Engine Marketing (SEM)
Imagine only paying when you know someone has seen and responded to your ad. That’s exactly how SEM works.
SEM is one of the hottest forms of internet marketing, because it’s guaranteed to get your website on the front-page of Google and drive traffic to your website.It’s targeted exactly to the people who are already looking for your business. And, you can track results down to the penny.
|Print (Newspaper, Magazines, Etc…)
Newspapers, phonebooks, magazines – they just don’t have the readership or impact they used to. And yet, it still costs hundreds or even thousands of dollars to fill that ad space. Why?
A print ad can be a good way to focus on brand development. But if you’re looking for measurable ROI or the ability to track results, forget it. Precise targeting and analytics is virtually impossible.
|Social Media Marketing
If you’re not taking advantage of social networks like Facebook and Twitter, then you’re losing a lot of potential business.
Social media can be a highly targeted form of internet marketing that lets you reach new customers, build loyalty, and attract tons of repeat business.
Warning: Not Every Internet Marketing Company is the Same
Today, there are thousands of internet marketing companies out there. But sadly, many of them are using very outdated strategies.
Those old tactics may have worked 4 years ago
Today, they are ineffective and a waste of money. That’s why it’s so important to use a professional firm like PrestaDesigner, which is on the cutting edge of internet marketing strategies and technologies.
Start marketing your business online today
See more ways that internet marketing can help you maximize your ROI this year. Before you spend a penny on traditional marketing this year, find out how you can get much more explosive results online.
Contact us now to Start Getting Better Results!
What Makes Websites so Effective?
Your website helps you promote your business and products, but there are several reasons why it’s also effective for selling them.
Broader Reach: Most traditional marketing focuses on a narrow region, whose audiences are less targeted than they should be. Online marketing spans the entire world and attracts truly qualified prospects.
Faster Selling Time: It takes minutes, or even seconds, to buy a product online. Plus, unlike call center reps, who can only take one order at a time, your website can handle several orders at once.
Higher Profits: Web marketing costs less than traditional marketing, so it’s already more profitable. But thanks to sophisticated analytics and optimization tools, you can refine your campaigns to perform even better over time.
With so many upsides, it’s hard to imagine not using your website as a sales tool.
Hiring A Technical SEO Consultant
Hiring a technical seo consultant for PR – marketing & SEO analytics can cost you Minimum Salary of 30000 – 45000 US dollars per annum + You will be providing Job benefits too.
Here are Minimum Salaries For Jobs posts in market
- Digital Community Executive – 50000 USD – 80000 USD per annum.
- Brand Manager – 40000 – 50000 USD per annum.
- Digital Analyst who has Digital / E-commerce Marketing Expertise: 60000 – 95000 per annum.
- SEO Strategist – 50000 – 90000 USD per annum.
- Media Planning and Buying Executive – 50000 – 95000 per annum
Avoid Costly In-house SEO arrangements and Contact us to Exceptional Services.
Edinburgh SEO Job Opportunities
Edinburgh SEO Agency based in the centre of Edinburgh City, is keen to recruit 25 Technical SEO Consultants to join expanding SEO Media team. This is a fantastic opportunity to work for an award winning SEO and PPC specialist where you will be given the opportunity to use your technical expertise to make recommendations from a natural search perspective using your understanding of all elements that impact search positions.
- Develop robust authentic search strategies for a global client base.
- To continually look for technical and content opportunities to increase search positions on client sites.
- The outlining of the revenue potential against search groups to aid prioritization for SEO and maximize ROI.
- Ensure technical strategy is clear for each client and that the day-to-day program of technical work is in place, delivered on time and to excellent quality.
- Work with PPC specialists on keyword insight and strategy and creative teams to develop authentic content and reputation.
- Provide high quality reactive technical support and consultancy for fast moving clients.
- Pitch at new business meetings and business development opportunities with clients.
- Provide support of the continual evolution of company approach, communicating the value of technical configuration to clients with a view to staying ahead of competitors.
What you will need:
- At least 3 years experience in a similar role dealing with high profile clients.
- Ability to manage own workload and prioritise effectively in a fast paced environment.
- Proven background of technical and content site changes that have positively impacted search positions.
- To be happy working with a creative content and link building team to improve search positions.
- Have the ability to politely push back when dealing with high profile clients.
- To enjoy talking to clients face to face and over the telephone – clients would recommend you.
- Be a people person with excellent written and oral communication skills.
- Take pleasure in the development of others that you are mentoring.
- Proven experience of seeing optimisation for mobile as an essential element of your job.
- You understand the role social plays within SEO.
What you will get:
The company offers an unrivalled working environment with emphasis on wellbeing, fun, innovation and creativity. Company offer excellent benefits and career development.
50000 to 95000 USD per per annum + depending on experience.