Why Brands Need to Wake Up to Engagement

It’s an internet-centric world, increasingly; brands are trying to get the biggest bang for their buck. Think of other promotional projects which are now becoming old fashioned as everyone is doing the same.

We can bring your company the ability to immense Brands Engagement.

What that means is, rather than measuring in old market space on a cost per visit basis, Now you think about ROI on cost per engagement.

We can create immersive content with wildly successful engagement rates.

In this way – You will know how long someone has been engaged on your web site), what areas the user is interacting with.

This is the type of engagement measurement that Business industry has been searching for, and this is the kind of engagement that should be standard.

It’s time to wake up to the engagement.

Digital media vs traditional media: Which way to turn?

There is no doubt that the internet has revolutionised the way we work, the way we access news, the way we interact with each other and increasingly, the way we interact with brands.

The introduction of consumer engagement through digital is complex as consumers engage with multiple channels simultaneously.

The benefits of digital media are:

Measurability: Digital media allows targeting messages to customers at the right time, in the right place, through the appropriate channel.

• Interactive and real-time engagement.
• Targeting: The ability to understand why, when and where customers need a product or service is very compelling.
• Cost: In some instances almost no barriers to entry.
• Agility: Ability to adapt to market needs and changes almost instantly.
• Longevity: Once visible you are there to stay. The key is keeping visitors coming back for more.

While some benefits of traditional media are:

• Wide audience: Traditional media has the ability to reach a large group of viewers and readers at the same time.
• Static message: Ideal if the message is static and directed at a wide audience that doesn't need to change.
• Creativity: Advertisers often try to tell stories within their ads that have an impact on the audience. Traditional media offers visual and audio elements that arguably have a greater impact on the audience.

Consumers receive messages through numerous media touch points

A typical scenario

A typical scenario may play out like this: A person sees a TV advertisement or billboard for the launch of a new vehicle. It may then lead him or her to visit the company website and then search for luxury sedans in order to compare vehicles. Once searched for, the user is more likely to be targeted with digital display ads for that product or related products because the way they interacted with media determines how advertisers reach them.

Having visited the company website, the user may be enticed to click on social media links. Perhaps even 'like' them on their company Facebook page and 'follow' them on Twitter.

Should the person be lured into the brands social media space the challenge then is to persuade them to stick around and connect with your brand and each other (which is what an online community should do).

The problem for marketers comes when analysing channel performance and making a choice in order to achieve maximum ROI (Return on Investment).

There is undeniably a shift to digital media but there is still a place for traditional media.

Marketers should not consider it a direct choice between one or the other but rather determine how best to engage customers and compel them to buy. Digital media offers an ever increasing number of tools available to do just that.

Digital Media v Traditional Media: How and Why Online Media Will Always Trump the Traditional Media

The last decade or so has witnessed the irresistible rise of online media and it is becoming increasingly obvious that it is steadily encroaching into the area held by the traditional media. For centuries newspapers have been people’s main source of news and opinion, even the advent of the radio and the television couldn’t depose the printed media. However, that is all changing, the number of people who only become aware of the news via social networks and other online sources is rising rapidly; things are starting to look worrying for the old fashioned broadsheet.

A not insignificant reason for the shift in allegiances is the rise in the price of traditional media sources. Why are they doing this you ask? It is an attempt to combat the loss of market share to free online news sources and social media content. The threat is fairly substantial too; all social media sites, and most online news sources like the BBC, are free to users and provide the same news from a huge array of sources almost instantly. If you throw the current economic climate into the mix then traditional media is facing a fairly lethal concoction; and things don’t look like changing anytime soon.

By taking a quick look at Facebook, Twitter or even Google+ you’ll quickly realise that all the big hitters from the traditional media world have a noticeable online presence. The decision taken by newspapers such as The Times, The Guardian and The Anchorage Times to make a concerted effort to cultivate an online presence on these social media sites illustrates the changing nature of media. Instead of social networks relying on coverage in printed media to be seen, the printed media is relying on these online sites to be heard.

Free speech has always been a principle that has been jealously guarded by Western society, the ability of the media to print what it wanted, without censorship, was seen as a hallmark of a civilised and free society. However, with countless court cases for libel and the super-injunctions imposed by the courts, the untouchable printing houses have gradually seen their ability to print what they want eroded.

Online, though, it is a different story; the internet is notoriously hard to regulate for Government agencies. The difficulties that the authorities face, especially from social media sites where a lot of content is user generated, has meant stories have been spread quickly around the world despite attempts to stop them.

A notable example of the freedom experienced by social media is the Ryan Giggs fiasco a year ago. This saw the super-injunction imposed by UK courts bypassed first by John Hemming MP, then by hundreds of Twitter users. The authorities were helpless as the news spread across the internet being retweeted in its thousands. This rendered the super-injunction useless and cemented social, and digital, media’s place as bastions of free speech.

It has long been a criticism levelled at the youth of today, or of any generation really, that they’re ill-informed and ignorant of current events happening in their country and the world. But according to research 48% of young Americans find out about current affairs via Facebook; compare that to 52% of people between the ages of 18 and 24 who pick up a newspaper just once a month. It is becoming very clear that digital, and social media, are the go to options for the younger generation.

I’m aware that there are three kinds of lies, but these statistics are hard to argue against; 46% of Facebook’s 900million registered users are between 13 and 25.

That’s over 400 million people in the world using social media who will be running their respective nations in twenty years (bear in mind that these numbers are rising).

If they consider these social media sites, and other online news sources, to be to be vital ways of staying in touch with current events then expect it to only get increase in importance.

Whilst it is likely that traditional media will from a sharp decline in both sales and readership; unless of course they make some drastic changes.

So there we have it, if things continue on their current path then traditional media sources are going to be in trouble; although it would seem that the television sector will be unaffected. It is hard to envision anything that could really alter the course of the media’s future.

Most other areas of society have embraced the digital revolution perhaps it is time that the traditional media stops dipping its toe in to the pool but dives in, head first. Obviously this is only my opinion, so I’d be happy to hear what you have to say on the ‘future of media’

Your Website can be your Best Sales Rep

Marketing and sales used to require printed ads, commercials, sales reps, customer service reps and endless time and resources. But now, all those functions come together in what could be your best sales rep – your website.

In a matter of days or even hours, your website can launch your product, tout its features and benefits and sell it by the thousands. And yet some companies still don’t use their websites to its fullest sales potential. If you’re one of them, it’s time to put your website out in the field.

Give Life to Your Dream Business

Internet Marketing vs Traditional Marketing

Internet marketing has continued to deliver bigger, better results over traditional marketing, year after year. Unfortunately for many businesses, they fail to adapt and instead waste thousands of dollars per year on outdated, ineffective advertising tactics that don’t reach the right audiences. And their results are almost impossible to measure.

Most common problems with traditional marketing:

• Results rarely cover the cost of investment
• Ads aren’t targeted enough
• Too many bad leads are generated
• Ad budget is blown on just one print ad, TV or radio spot
• Very difficult to track results or the effectiveness of ads
• No matter how much you spend, your competitors are still winning!

With problems like these, can you wonder why traditional marketing is failing?

Internet marketing solves all of these problems and consistently delivers more bang for your ad dollar.

Compare It: Traditional Advertising vs. Internet Marketing

Old-fashioned advertising just isn’t cutting it anymore. Use this comparison to see why more businesses are using internet marketing services to boost sales and connect with customers.

Warning: Not Every Internet Marketing Company is the Same

Today, there are thousands of internet marketing companies out there. But sadly, many of them are using very outdated strategies.

Those old tactics may have worked 4 years ago

Today, they are ineffective and a waste of money.  That’s why it’s so important to use a professional firm like PrestaDesigner, which is on the cutting edge of internet marketing strategies and technologies.

Start marketing your business online today

See more ways that internet marketing can help you maximize your ROI this year.  Before you spend a penny on traditional marketing this year, find out how you can get much more explosive results online.

Contact us now to Start Getting Better Results!

What Makes Websites so Effective?

Your website helps you promote your business and products, but there are several reasons why it’s also effective for selling them.

Broader Reach: Most traditional marketing focuses on a narrow region, whose audiences are less targeted than they should be. Online marketing spans the entire world and attracts truly qualified prospects.

Faster Selling Time: It takes minutes, or even seconds, to buy a product online. Plus, unlike call center reps, who can only take one order at a time, your website can handle several orders at once.

Higher Profits: Web marketing costs less than traditional marketing, so it’s already more profitable. But thanks to sophisticated analytics and optimization tools, you can refine your campaigns to perform even better over time.

With so many upsides, it’s hard to imagine not using your website as a sales tool.

Hiring A Technical SEO Consultant

Hiring a technical seo consultant for PR – marketing & SEO analytics can cost you Minimum Salary of 30000 – 45000 US dollars per annum + You will be providing Job benefits too.

Here are Minimum Salaries For Jobs posts in market

• Digital Community Executive – 50000 USD – 80000 USD per annum.
• Brand Manager - 40000 - 50000 USD per annum.
• Digital Analyst who has Digital / E-commerce Marketing Expertise: 60000 - 95000 per annum.
• SEO Strategist - 50000 - 90000 USD per annum.
• Media Planning and Buying Executive - 50000 - 95000 per annum

Avoid Costly In-house SEO arrangements and Contact us to Exceptional Services.

Anchorage SEO Job Opportunities

Anchorage SEO Agency based in the centre of Anchorage City, is keen to recruit 25 Technical SEO Consultants to join expanding SEO Media team. This is a fantastic opportunity to work for an award winning SEO and PPC specialist where you will be given the opportunity to use your technical expertise to make recommendations from a natural search perspective using your understanding of all elements that impact search positions.

Responsibilities:

• Develop robust authentic search strategies for a global client base.
• To continually look for technical and content opportunities to increase search positions on client sites.
• The outlining of the revenue potential against search groups to aid prioritization for SEO and maximize ROI.
• Ensure technical strategy is clear for each client and that the day-to-day program of technical work is in place, delivered on time and to excellent quality.
• Work with PPC specialists on keyword insight and strategy and creative teams to develop authentic content and reputation.
• Provide high quality reactive technical support and consultancy for fast moving clients.
• Pitch at new business meetings and business development opportunities with clients.
• Provide support of the continual evolution of company approach, communicating the value of technical configuration to clients with a view to staying ahead of competitors.

What you will need:

• At least 3 years experience in a similar role dealing with high profile clients.
• Ability to manage own workload and prioritise effectively in a fast paced environment.
• Proven background of technical and content site changes that have positively impacted search positions.
• To be happy working with a creative content and link building team to improve search positions.
• Have the ability to politely push back when dealing with high profile clients.
• To enjoy talking to clients face to face and over the telephone - clients would recommend you.
• Be a people person with excellent written and oral communication skills.
• Take pleasure in the development of others that you are mentoring.
• Proven experience of seeing optimisation for mobile as an essential element of your job.
• You understand the role social plays within SEO.

What you will get:

The company offers an unrivalled working environment with emphasis on wellbeing, fun, innovation and creativity. Company offer excellent benefits and career development.

Minimum Salary!

50000 to 95000 USD per per annum + depending on experience.